Mobile coupon discounts and valuation based on probability of a geofence collision

A method, comprising:

• determining, by a device comprising a processor, multiple groups of cells in a grid reference system associated with a mobile network that correspond to respective predetermined cells, wherein respective groups of cells of the multiple groups of cells represent possible locations resulting from respective error estimates associated with respective resolutions of respective location detection systems that identify the respective predetermined cells, and wherein the respective error estimates correspond to different error estimates;
• adjusting, by the device, a size of a cell from the respective predetermined cells in response to a change in resource data indicative of information for computational resource availability associated with the processor;
• receiving, by the device, information representing location information for a mobile device, wherein the location information comprises a cell location in the grid reference system that corresponds to a cell of the respective predetermined cells and an indication of a type of location detection system;
• selecting, by the device, a group of cells of the multiple groups of cells based on the type of location detection system;
• determining, by the device, a probability that the mobile device is within a geofence region associated with the mobile network based on determining an overlap area of the group of cells and a defined region;
• determining, by the device, a base value of a coupon, wherein the base value of the coupon is based the probability that the mobile device is within the defined region;
• determining. by the device, a first coupon adjustment value, wherein the first coupon adjustment value is based on profile information comprising demographic information, information about conversation history, and purchase history;
• determining, by the device, a second coupon adjustment value, wherein the second coupon adjustment value is based on preference information associated with the profile information, received from a retailer or service provider associated with the defined region;
• determining, by the device, a third coupon adjustment value, wherein the third coupon adjustment value is based on a direction of movement of the mobile device;
• determining, by the device, a fourth coupon adjustment value, wherein the fourth coupon adjustment value is based on a conversion rate of a user associated with the mobile device;
• determining, by the device, a final coupon value based on a combination of the base value of the coupon, the first coupon adjustment value, the second coupon adjustment value, the third coupon adjustment value, and the fourth coupon adjustment value;
• and
• transmitting, by the device, the coupon comprising the final coupon value to an email address associated with the mobile device.

A non-transitory machine-readable storage medium, comprising executable instructions that, when executed by a processor, facilitate performance of operations, comprising:

• computing multiple groups of cells in a grid reference system associated with a communication network that correspond to respective specified cells, wherein a group of cells of the multiple groups of cells represents a possible location due to an error estimate associated with a resolution of a location detection system that identifies the specified cell, wherein respective groups of cells of the multiple groups of cells correspond to respective error estimates associated with respective location detection systems, wherein a size of a cell from the respective groups of cells is determined based on resource data indicative of information for computational resources associated with the processor, and wherein the size of the cell is modified in response to a change in the computational resources;
• receiving information representing location information for a mobile device, wherein the location information comprises a cell location in the grid reference system that corresponds to and an indication of a type of location detection system;
• selecting a group of cells of the multiple groups of cells based on the type of location detection system and the cell location;
• determining a probability that the mobile device is within a defined region associated with a communication network as a function of an overlap area of the group of cells and the defined region;
• determining a base value of a coupon, wherein the base value of the coupon is based the probability that the mobile device is within the defined region;
• determining a first coupon adjustment value, wherein the first coupon adjustment value is based on profile information comprising demographic information, information about conversation history, and purchase history;
• determining a second coupon adjustment value, wherein the second coupon adjustment value is based on preference information associated with the profile information, received from a retailer or service provider associated with the defined region;
• determining a third coupon adjustment value, wherein the third coupon adjustment value is based on a direction of movement of the mobile device;
• determining a fourth coupon adjustment value, wherein the fourth coupon adjustment value is based on a conversion rate of a user associated with the mobile device;
• determining a final coupon value based on a combination of the base value of the coupon, the first coupon adjustment value, the second coupon adjustment value, the third coupon adjustment value, and the fourth coupon adjustment value;
• and
• transmitting the coupon comprising the final coupon value to an email address associated with the mobile device.