Method and device and system for processing promotion information

A device for processing promotion information, comprising a memory and a processor coupled to the memory, the processor being configured to:

• acquire agreement information and exposure requirements of promotion information within a preset period, the promotion information including first and second promotion information respectively with first and second exposure requirements;
• determine directional delivered targets according to the agreement information and the exposure requirements, delivering the promotion information to users corresponding to the directional delivered targets, and split the directional delivered targets into multiple non-intersected delivered target sets, the multiple non-intersected delivered target sets including first, second, and third target sets respectively with first, second, and third exposure amounts;
• determine a first ratio of a combined sum of the first and second exposure amounts relative to the first exposure requirement, and determine a second ratio of a combined sum of the second and third exposure amounts relative to the second exposure requirement;
• upon determining the second ratio is greater in value than the first ratio, prioritize delivery of the second promotion information over the first promotion information;
• make statistics about social propagation amounts of the promotion information;
• and
• correct exposure parameters according to the social propagation amounts;
• wherein the delivering the promotion information to the users corresponding to the directional delivered targets includes:
• estimating exposure amounts of each delivered target set;
• and allocating exposure parameters in each delivered target set for each of the promotion information according to the exposure requirements and the exposure amounts, the exposure parameters including exposure priorities and exposure probabilities;
• wherein the agreement information refers to an agreement made between an information provision party and an information promotion party, and is configured to indicate the following information:
• a price, a directional condition and delivering time;
• wherein the exposure requirement refers to an exposure amount required to be reached by the promotion information under the directional condition and the delivering time indicated by the agreement.