Keyword based advertising based on site search data

A system for generating keyword-based advertisements, the system comprising:

• a processor, wherein the processor is configured to perform:
• monitoring a website having at least one web page;
• tracking at least one search term of a site-level keyword search request of at least one of the website and the at least one web page independent of an Internet search of the Internet apart from the website and the at least one web page, said site-level keyword search request including the at least one search term used to perform the site-level search request within the at least one of the website and the at least one web page;
• monitoring, by the computer, a plurality of existing search engine level keyword-based advertising campaigns associated with the website;
• tracking a frequency of usage of the at least one search term of said site-level keyword search request;
• comparing said frequency of usage of said at least one search term with a predetermined value;
• identifying at least one popular term from said at least one search term in response to said step of comparing said frequency of usage of said at least one search term with said predetermined value;
• comparing said at least one popular term with a database containing data pertaining to the plurality of existing search engine level keyword-based advertising campaigns associated with the web site;
• determining a usage of said at least one popular term with respect to at least one advertising campaign included in said plurality of existing search engine level keyword-based advertising campaigns associated with the website;
• generating a modified advertising campaign associated with the website based on the determined usage of said at least one popular term;
• and
• providing the modified advertising campaign associated with the website to at least one of a search engine and a demand-side platform for use as a search engine level keyword-based advertising campaign associated with the website.

A computer program product for generating keyword-based advertisements, the computer program product comprising a computer readable storage medium, the computer readable storage medium not being a propagating signal, the computer readable storage medium readable by a processing circuit and storing instructions run by the processing circuit for performing a method, said method comprising:

• monitoring a website having at least one webpage;
• monitoring, by the computer, a plurality of existing search engine level keyword-based advertising campaigns associated with the website;
• tracking a frequency of usage of at least one search term in a site-level keyword search request of at least one of the website and the at least one web page independent of an Internet search of the Internet apart from the website and the at least one web page, said site-level keyword search request including at least one search term used to perform the site-level search request within the at least one of the website and the at least one web page;
• comparing said frequency of usage of said at least one search term with a predetermined value;
• identifying at least one popular term from said at least one search term in response to said step of comparing said frequency of usage of said at least one search term with said predetermined value;
• comparing said at least one popular term with a database containing data pertaining to the plurality of existing search engine level keyword-based advertising campaigns associated with the web site;
• determining a usage of said at least one popular term with respect to at least one advertising campaign included in said plurality of existing search engine level keyword-based advertising campaigns associated with the website;
• generating a modified advertising campaign associated with the website based on the determined usage of said at least one popular term;
• and
• providing the modified advertising campaign associated with the website to at least one of a search engine and a demand-side platform for use as a search engine level keyword-based advertising campaign associated with the website.