System for management of requirements-based advertisements

A device comprising:

• a processing system including a processor;
• and
• a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations comprising:
• detecting a presentation of an advertisement at a display portion of a user device;
• providing a notice to a provider of the advertisement verifying the presentation of the advertisement, based on the detecting;
• determining a quality of the presentation based on a size, a location, and a visual impact of the advertisement relative to one or more items displayed at the display portion separately from the advertisement, a time of the presentation, a duration of the presentation, or a combination thereof;
• determining a context of the presentation based on the one or more items displayed at the display portion during the presentation, a physical environment of the user during the presentation including a user location and a user activity, and a social environment of the user during the presentation;
• evaluating an advertising experience of the user based on the quality of the presentation and the context of the presentation;
• comparing the advertising experience of the user with criteria predetermined by a provider of the advertisement, wherein the criteria comprise:
• optical properties of the presentation including a placement of the advertisement in a field of view of the user, and
• contextual properties of the presentation including a type of program content of the one or more items displayed at the display portion and an emotional context of a scene in the program content;
• evaluating fulfillment of an advertising contract based on compliance with the predetermined criteria;
• generating an advertising event score based on the comparing;
• and
• reporting a result of the comparing to equipment of the provider of the advertisement.

A machine-readable storage medium comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations comprising:

• detecting a presentation of an advertisement at a display portion of a user device;
• providing a notice to a provider of the advertisement verifying the presentation of the advertisement, based on the detecting;
• determining a quality of the presentation based on a size, a location, and a visual impact of the advertisement relative to one or more items displayed at the display portion separately from the advertisement, a time of the presentation, a duration of the presentation, or a combination thereof;
• determining a context of the presentation based on content displayed on the display portion during the presentation, a physical environment of the user during the presentation including a user location and a user activity, and a social environment of the user during the presentation;
• evaluating an advertising experience of the user based on the quality of the presentation and the context of the presentation;
• comparing the advertising experience of the user with criteria predetermined by the provider of the advertisement, wherein the criteria comprise:
• optical properties of the presentation including a placement of the advertisement in a field of view of the user, and
• contextual properties of the presentation including a type of program content of the one or more items displayed at the display portion and an emotional context of a scene in the program content;
• and
• evaluating fulfillment of an advertising contract based on compliance with the predetermined criteria.