Selective presentation of real-time contact options based on user and system parameters

A system comprising:

• one or more hardware processors;
• and
• a memory storing instructions that, when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising:
• identifying a number of real-time communications for each of a plurality of real-time contact types conducted by a first user in a predetermined time interval, the plurality of real-time contact types including voice and instant message;
• determining whether the number of real-time communications exceeds a predetermined limit for each of the plurality of real-time contact types, the predetermined limit varying as a function of the real-time contact type;
• based on the number of real-time communications exceeding the predetermined limit for a first type of the real-time contact types and not exceeding the predetermined limit for a second type of the real-time contact types, preventing presentation, to a device of the first user, of a real-time communications option for the first type on a web page or a mobile application while-causing presentation, to the device of the first user, of the real-time communications option for the second type on the web page or the mobile application, a selection of the real-time communication option for the second type triggering an attempt to contact an active second user using the second type.