Promotional item with writing instrument and box

A promotional item, comprising:

• a writing instrument having a longitudinal axis and a barrel with a lateral side having a substantially flat surface extending longitudinally substantially an entire length of the barrel and extending laterally substantially an entire width of the barrel;
• a box selectively carrying the writing instrument and having a top with a flat surface;
• a matching recess in the box having an opening in the flat surface substantially matching a profile of the writing instrument;
• the flat surface of the writing instrument being substantially flush with the flat surface of the box when the writing instrument is carried by the box and positioned in the recess;
• and
• promotional indicia disposed on the flat surface of the box and the flat surface of the writing instrument, the promotional indicia comprising:
• a box indicium on the flat surface of the box;
• a writing instrument indicium on the flat surface of the writing instrument;
• and
• the writing instrument indicium matching the box indicium such that the box indicium continues from the flat surface of the box to the flat surface of the writing instrument except for a gap between the flat surface of the box and the writing instrument.

A promotional item, comprising:

• a writing instrument having a longitudinal axis and a barrel with a lateral side having a substantially flat surface extending longitudinally substantially an entire length of the barrel and extending laterally substantially an entire width of the barrel;
• a box selectively carrying the writing instrument and comprising:
• a bottom shell comprising a bottom wall, opposite lateral side walls, and opposite end walls, with a closable top opening;
• a top shell coupled to the bottom shell and closing the top opening of the bottom shell;
• the top shell comprising a flat surface;
• a matching recess in the top shell and having an opening in the flat surface substantially matching a profile of the writing instrument;
• a pair of opposite rails raised above the top shell and the flat surface of the box defined by the top shell being recessed with respect to the opposite lateral side walls;
• a pair of opposing channels formed in the pair of opposite rails;
• a box lid slidable in the pair of opposing channels between an open position exposing the recess and a closed position covering the recess;
• the flat surface of the writing instrument being substantially flush with the flat surface of the top shell of the box when the writing instrument is carried by the box and positioned in the recess;
• a gap between the flat surface of the top shell of the box and the writing instrument;
• the gap having a distance less than 2 mm between the lateral side of the writing instrument and the top of the box for at least majority of a longitudinal length of the lateral side of the writing instrument;
• a promotional indicium disposed on the flat surface of the top shell of the box and the flat surface of the writing instrument, the promotional indicium comprising:
• a box indicium on the flat surface of the top shell of the box;
• a writing instrument indicium on the flat surface of the writing instrument;
• and
• the writing instrument indicium matching the box indicium such that the box indicium continues from the flat surface of the top shell of the box to the flat surface of the writing instrument except for the gap between the flat surface of the box and the writing instrument;
• and
• an outer indicium on the outer surface of the box lid that matches the promotional indicia on the flat surfaces of the writing instrument and the top shell of the box.