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US 10,777,105 B2Granted
Movable body and advertisement providing method
AssigneeToyota Jidosha Kabushiki Kaisha
InventorsKazuyuki Kagawa, Naomi Kataoka, Toshiaki Niwa, Yasuhiro Baba, Katsuhiko Yourou
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Abstract
A vehicle is a movable body capable of traveling in a driver-operated mode and traveling in a driverless mode, and includes an advertisement display device and a controller. The advertisement display device is configured to switch between a first state to provide an advertisement outside of the vehicle and a second state to provide no advertisement outside of the vehicle. The controller is configured to control the advertisement display device to enter the first state during traveling in the driverless mode.
Claims5
A movable body that selectively travels in a driver-operated mode or a driverless mode, the movable body comprising:
- a communication interface configured to perform bidirectional data communication with a server;
- a navigation device that obtains location information on the movable body;
- a display;
- and
- a controller configured to:
- determine whether a driving mode is the driver-operated mode or the driverless mode;
- and
- based on determining that the driving mode is the driverless mode:
- control the communication interface to obtain advertisement information;
- determine whether a traveling area is a commercial area or a housing area;
- and
- control the display to display an advertisement that varies based on whether the traveling area is the commercial area or the housing area, wherein
- the display is on the windowpane,
- the navigation device has map information in which the commercial area and the housing area are determined in advance,
- the advertisement information includes advertisement data for the commercial area and advertisement data for the housing area,
- based on determining that the driving mode is the driverless mode and that an area currently traveled by the movable body is the commercial area based on the location information, the controller is further configured to control the display to display, on the windowpane, the advertisement data for the commercial area which is included in the advertisement information, and
- based on determining that the driving mode is the driverless mode and that an area currently traveled by the movable body is the housing area based on the location information, the controller is further configured to control the display to display, on the windowpane, the advertisement data for the housing area which is included in the advertisement information.
14 more elements
An advertisement providing system comprising:
- a movable body that selectively travels in a driver-operated mode or a driverless mode;
- and
- a server that communicates with the movable body, wherein
- the movable body includes
- a communication interface that performs bidirectional data communication with the server;
- a navigation device that obtains location information on the movable body;
- a display;
- and
- a controller configured to:
- determine whether a driving mode is the driver-operated mode or the driverless mode;
- and
- based on determining that the driving mode is the driverless mode:
- control the communication interface to obtain advertisement information from the server;
- determine whether a traveling area is a commercial area or a housing area;
- and
- control the display to display an advertisement that varies based on whether the traveling area is the commercial area or the housing area,
- the display is on the windowpane,
- the server includes a memory that stores advertisement information,
- the navigation device had map information in which the commercial area and the housing area are determined in advance,
- the advertisement information includes advertisement data for the commercial area and advertisement data for the housing area,
- based on determining that the driving mode is the driverless mode and that an area currently traveled by the movable body is the commercial area based on the location information, the contoller if further configured to control the display to display, on the windowpane, the advertisement data for the commercial area which is included in the advertisement information, and
- based on determining that the driving mode is the driverless mode and that an area currently traveled by the movable body is the housing area based on the location information, the controller is further configured to control the display to display, on the windowpane, the advertisement data for the housing area which is included in the advertisement information.
19 more elements
Dependencies are inferred from the claim text.