# US 10,771,846 B2 · Electronic apparatus for playing substitutional advertisement and method for controlling method thereof > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 10,771,846 B2 - Document ID: US10771846B2 - Status: Granted - Kind: B2 - Application number: 15/896,510 - Filed: 2018-02-14 - Published: 2018-08-16 - Granted: 2020-09-08 - Earliest claimed: 2017-02-15 - Assignees: Samsung Electronics Co., Ltd. - Applicants: Samsung Electronics Co., Ltd. - Inventors: Ki Tae Noh - Web page: https://patentgrep.com/patent/US10771846B2 ## CPC - H04N 21/4586: {Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally (deployment, distribution, installation, update of software G06F8/65; error detection or correction of the data by redundancy during software upgrading G06F11/1433; arrangements for updating broadcast information or broadcast-related information H04H60/25)} - H04N 21/23424: {involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement} - H04N 21/26216: {involving the channel capacity, e.g. network bandwidth (admission control, resource allocation in open networks H04L12/5692; flow control in packet networks H04L47/10; establishing a schedule or organising the servicing of application requests taking into account QoS H04L67/61)} - H04N 21/4331: {Caching operations, e.g. of an advertisement for later insertion during playback} - H04N 21/44016: {involving splicing one content stream with another content stream, e.g. for substituting a video clip} - H04N 21/4622: {Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet (web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859)} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract A display apparatus includes a communication interface configured to receive a broadcasting image from a broadcasting transmission apparatus; a display configured to display the broadcasting image; a memory configured to store an application for displaying a substitutional advertisement image on the display instead of the broadcasting image; and a processor configured to: determine whether a state of the display apparatus satisfies a specified condition for displaying the substitutional advertisement image on the display; and if the state of the display apparatus satisfies the specified condition, execute the application to thereby cause the substitutional advertisement image to be displayed on the display instead of the broadcasting image. ## Claims ### Claim 1 A display apparatus comprising: a display; at least one memory storing instructions; and at least one processor configured to execute the instructions to cause the following to be performed by the display apparatus: receiving an advertisement image corresponding to a channel from a broadcasting transmission apparatus, and while the advertisement image is being displayed on the display, transmitting, to an advertising server, a request for a substitutional advertisement image for the channel, receiving, from the advertising server, the substitutional advertisement image in response to the transmitted request, determining whether an operable scaler for displaying the received substitutional advertisement image is present in the display apparatus, and when the operable scaler is determined to be present, substituting the received substitutional advertisement image for the advertisement image, and displaying the substituted substitutional advertisement image on the display. ### Claim 2 (depends on 1) The display apparatus of claim 1, wherein the at least one processor is further configured to execute the instructions to cause the following to be performed by the display apparatus: determining whether a broadcasting image for the channel transmitted from the broadcasting transmission apparatus has changed, and the substituting substitutes the received substitutional image for the advertisement image when the operable scaler is determined to be present and the broadcasting image is determined to not have changed. ### Claim 3 (depends on 2) The display apparatus of claim 2, wherein the broadcasting image is determined to not have changed when a scale of the broadcasting image has not changed. ### Claim 4 (depends on 2) The display apparatus of claim 2, wherein the at least one processor is further configured to execute the instructions to cause the following to be performed by the display apparatus: receiving additional information corresponding to the broadcasting image together with the broadcasting image, the broadcasting image is determined to not have changed when an additional information image included in the additional information is not displayed on the display together with the broadcasting image, and the substituting substitutes the received substitutional image for the advertisement image when the operable scaler is determined to be present and the broadcasting image is determined to not have changed. ### Claim 5 (depends on 2) The display apparatus of claim 2, wherein the broadcasting image is determined to not have changed when the channel has not changed. ### Claim 6 A method comprising: by a display apparatus: receiving an advertisement image corresponding to a channel from a broadcasting transmission apparatus, and while the advertisement image is being displayed on a display of the display apparatus, transmitting, to an advertising server, a request for a substitutional advertisement image for the channel, receiving, from the advertising server, the substitutional advertisement image in response to the transmitted request, determining whether an operable scaler for displaying the received substitutional advertisement image is present in the display apparatus, and when the operable scaler is determined to be present, substituting the received substitutional advertisement image for the advertisement image, and displaying the substituted substitutional advertisement image on the display. ### Claim 7 (depends on 6) The method of claim 6, further comprising: by the display apparatus, determining whether a broadcasting image for the channel transmitted from the broadcasting transmission apparatus has changed, wherein the substituting substitutes the received substitutional image for the advertisement image when the operable scaler is determined to be present and the broadcasting content is determined to not have changed. ### Claim 8 (depends on 7) The method of claim 7, wherein the broadcasting image is determined to not have changed when a scale of the broadcasting image has not changed. ### Claim 9 (depends on 7) The method of claim 7, further comprising: by the display apparatus, receiving additional information corresponding to the broadcasting image together with the broadcasting image, wherein the broadcasting image is determined to not have changed when an additional information image included in the additional information is not displayed on the display together with the broadcasting image, and wherein the substituting substitutes the received substitutional image for the advertisement image when the operable scaler is determined to be present and the broadcasting image is determined to not have changed. ### Claim 10 (depends on 7) The method of claim 7, wherein the broadcasting image is determined to not have changed when the channel is not changed. ### Claim 11 A non-transitory computer-readable recording medium having recorded thereon a program that, when executed by a display apparatus, causes the display apparatus to perform a method comprising: receiving an advertisement image corresponding to a channel from a broadcasting transmission apparatus, and while the advertisement image is being displayed on the display, transmitting, to an advertising server, a request for a substitutional advertisement image for the channel, receiving, from the advertising server, the substitutional advertisement image in response to the transmitted request, determining whether an operable scaler for displaying the received substitutional advertisement image is present in the display apparatus, and when the operable scaler is determined to be present, substituting the received substitutional advertisement image for the advertisement image, and displaying the substituted substitutional advertisement image on the display. ### Claim 12 A display apparatus comprising: a display; at least one memory storing instructions; and at least one processor configured to execute the instructions to cause the following to be performed by the display apparatus: receiving an advertisement image corresponding to a channel from a broadcasting transmission apparatus, and while content of the channel is being displayed on the display, transmitting, to an advertising server, a request for a substitutional advertisement image for the channel, receiving, from the advertising server, the substitutional advertisement image in response to the transmitted request, determining whether an operable scaler for displaying the received substitutional advertisement image is present in the display apparatus, and when the operable scaler is determined to be present, substituting the received substitutional advertisement image for the advertisement image, and displaying the substituted substitutional advertisement image on the display.