# US 10,769,969 B2 · Electronic shelf display tag and powered shelf support track system, apparatus and method of use > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 10,769,969 B2 - Document ID: US10769969B2 - Status: Granted - Kind: B2 - Application number: 16/012,485 - Filed: 2018-06-19 - Published: 2019-12-19 - Granted: 2020-09-08 - Earliest claimed: 2018-06-19 - Assignees: Opticon Sensors Europe B.V. - Applicants: Opticon Sensors Europe B.V. - Inventors: Kees Stoop; Ronny de Winter; Henrik Marcolla - Web page: https://patentgrep.com/patent/US10769969B2 ## CPC - G09F 3/208: {Electronic labels, Labels integrating electronic displays} - G06F 3/147: using display panels - G09F 3/02: Forms or constructions (layered products B32B) - G09F 3/204: {specially adapted to be attached to a shelf or the like} - G09F 9/33: being semiconductor devices, e.g. diodes - G09F 3/201: {Enclosures enveloping completely the labels (G09F3/203 - G09F3/207 take precedence)} - G09F 9/35: being liquid crystals (G09F9/302 takes precedence; liquid crystal materials C09K19/00; {liquid crystal panels comprising a number of electrodes in a single cell per se G02F1/13}) - G09F 9/372: {the positions of the elements being controlled by the application of an electric field} - G09F 25/00: Audible advertising (sound recording or reproducing per se G11B; public address systems H04R27/00) - G09G 2380/04: Electronic labels - G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - G09G: ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION (arrangements for transferring data between digital computers and displays G06F3/14; static indicating arrangements comprising an association of a number of separate sources or light control cells G09F9/00; static indicating arrangements comprising integral associations of a number of light sources H01J, H01K, H10H, H05B33/12; scanning, transmission or reproduction of documents or the like, e.g. facsimile transmission, details thereof H04N1/00) ## Abstract An electronic shelf display tag apparatus includes a programmable processor having a memory in communication with each of a display screen, and a wireless communication transceiver. The electronic shelf display tag apparatus further includes a power supply device configured to supply power to the processor, the display screen, the wireless communication transceiver, and an enclosure configured to encapsulate the processor, the display screen, the wireless communication transceiver, the audio playback device and the power supply device. The enclosure further including an electrical connector having at least one conductor in communication with the power supply device, at least one inclined stop configured to engage an interior edge of a channel of a shelf support track, and a support rib configured to engage an exterior edge of the channel of the shelf support track. ## Claims ### Claim 1 An electronic shelf display tag apparatus comprising: a programmable processor having a memory in communication with each of a display screen, and a wireless communication transceiver; a power supply device configured to supply power to the processor, the display screen, and the wireless communication transceiver; and an enclosure configured to encapsulate the processor, the display screen, the wireless communication transceiver, and the power supply device, the enclosure further including an electrical connector having at least one conductor in communication with the power supply device, wherein the electrical connector further comprises: a projecting member configured to be inserted into and rotated within the channel of the shelf support track, two oppositely disposed first and second electrical conductors disposed on a distal end of the projecting member configured to be inserted into and rotated within the channel of the shelf support track, the two oppositely disposed first and second electrical conductors configured to engage corresponding first and second power conductors within the channel of the shelf support track, at least two inclined stops configured to engage an interior edge of a channel of a shelf support track, wherein the inclined stops disposed on a rear face of the enclosure opposite the display screen comprise an upper inclined stop configured to engage an upper interior edge of the channel of the shelf support track when the electrical connector is rotated within the channel of the shelf support track to a locked position, and a lower inclined stop configured to engage a lower interior edge of the channel of the shelf support track when the electrical connector is rotated within the channel of the shelf support track to the locked position, and a support rib configured to engage an exterior edge of the channel of the shelf support track. ### Claim 2 (depends on 1) The apparatus according to claim 1, wherein the display screen is disposed on a front face of the enclosure further comprises at least one of: a e-paper display; an LCD display; or an LED display. ### Claim 3 (depends on 1) The apparatus according to claim 1, wherein the support rib is disposed on a rear face of the enclosure opposite the display screen and configured to engage a lower exterior edge of the channel of the shelf support track when the electrical connector is rotated within the channel of the shelf support track to a locked position. ### Claim 4 (depends on 1) The apparatus according to claim 1, wherein the enclosure further comprises at least one audio port disposed on a rear face of the enclosure opposite the display screen and configured to provide audio from an audio playback device outside of a profile projection of the shelf support track onto the enclosure. ### Claim 5 An electronic shelf display system comprising: a shelf support track comprising: a channel including and first and second power conductors within the channel; and an electronic shelf display tag comprising: a programmable processor having a memory in communication with each of a display screen, and a wireless communication transceiver; a power supply device configured to supply power to the programmable processor, the display screen, and the wireless communication transceiver; and an enclosure configured to encapsulate the programmable processor, the display screen, the wireless communication transceiver, and the power supply device, the enclosure further including an electrical connector having at least one conductor in communication with the power supply device, wherein the electrical connector further comprises: a projecting member configured to be inserted into and rotated within the channel of the shelf support track; and two oppositely disposed first and second electrical conductors disposed on a distal end of the projecting member and configured to be inserted into and rotated within the channel of the shelf support track, the two oppositely disposed first and second electrical conductors configured to engage the corresponding first and second power conductors within the channel of the shelf support track; at least two inclined stops configured to engage an interior edge of the channel of the shelf support track, wherein the inclined stops disposed on a rear face of the enclosure opposite the display screen comprise an upper inclined stop configured to engage an upper interior edge of the channel of the shelf support track when the electrical connector is rotated within the channel of the shelf support track to a locked position, and a lower inclined stop configured to engage a lower interior edge of the channel of the shelf support track when the electrical connector is rotated within the channel of the shelf support track to the locked position, and a support rib configured to engage an exterior edge of the shelf support track. ### Claim 6 (depends on 5) The system according to claim 5, wherein the display screen is disposed on a front face of the enclosure further comprises at least one of: a e-paper display; an LCD display; or an LED display. ### Claim 7 (depends on 5) The system according to claim 5, wherein the support rib is disposed on a rear face of the enclosure opposite the display screen and configured to engage a lower exterior edge of the channel of the shelf support track when the electrical connector is rotated within the channel of the shelf support track to a locked position. ### Claim 8 (depends on 5) The system according to claim 5, wherein the enclosure further comprises at least one audio port disposed on a rear face of the enclosure opposite the display screen and configured to provide audio from an audio playback device outside of a profile projection of the shelf support track onto the enclosure. ### Claim 9 A method of attaching an electronic shelf display tag to a powered shelf support track comprising: providing the powered shelf support track including a channel including an upper and lower interior edge, a lower exterior edge, and first and second power conductors within the channel; providing the electronic shelf display tag including a display screen, a wireless communication transceiver, and an enclosure including an electrical connector, at least two inclined stops, and a support rib; orienting the electronic shelf display tag to insert a conductive member of the electrical connector within the channel of the powered shelf support track; rotating the electronic shelf display tag about a projecting member supporting the conductive member of the electrical connector within the channel of the powered shelf support track; engaging, by rotating the electronic shelf display tag, two oppositely disposed first and second electrical conductors on the conductive member of the electrical connector to electrically contact the first and second power conductors within the channel; engaging, by rotating the electronic shelf display tag, the inclined stops on the enclosure with at least one interior edge of the channel of the powered shelf support track, wherein the inclined stops comprise an upper inclined stop that engages with an upper interior edge of the channel of the powered shelf support track when the electrical connector is rotated within the channel of the powered shelf support track and a lower inclined stop that engages with a lower interior edge of the channel of the powered shelf support track when the electrical connector is rotated within the channel of the powered shelf support track; and engaging, by rotating the electronic shelf display tag, a support rib on the enclosure with an exterior edge of the channel of the powered shelf support track. ### Claim 10 (depends on 9) The method according to claim 9, wherein the engaging, by rotating the electronic shelf display tag, the support rib with the exterior edge of the channel of the powered shelf support track, the upper inclined stop with the upper interior edge of the channel of the powered shelf support track, and the lower inclined stop with the lower interior edge of the channel of the powered shelf support track, occurs substantively simultaneously. ### Claim 11 (depends on 9) The method according to claim 9, the method further comprises providing power to the electronic shelf display tag via the first and second power conductors within the powered shelf support track channel. ### Claim 12 (depends on 9) The method according to claim 9, the method further comprises: wirelessly receiving, at the electronic shelf display tag, information via the wireless communication transceiver; updating, at the electronic shelf display tag, display information on the display screen based on the information received via the wireless communication transceiver; and entering a low power consumption mode at the electronic shelf display tag.