# US 10,769,707 B2 · Gift transaction system architecture > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 10,769,707 B2 - Document ID: US10769707B2 - Status: Granted - Kind: B2 - Application number: 15/782,529 - Filed: 2017-10-12 - Published: 2018-06-14 - Granted: 2020-09-08 - Earliest claimed: 2013-01-18 - Assignees: Loop Commerce, Inc. - Applicants: Loop Commerce, Inc. - Inventors: Roy Erez; Alex Sirota - Web page: https://patentgrep.com/patent/US10769707B2 ## CPC - G06Q 30/06331: {wish lists; gift lists; product registries, e.g. wedding registries} - G06Q 20/102: {Bill distribution or payments} - G06Q 20/12: specially adapted for electronic shopping systems - G06Q 20/384: {using social networks} - G06Q 30/0633: {Managing shopping lists, e.g. compiling or processing purchase lists (shipping orders G06Q10/083; order filling G06Q10/087)} - G07F 17/40: for devices for accepting orders, advertisements, or the like - G06Q 30/0641: {utilising user interfaces specially adapted for shopping} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G07F: COIN-FREED OR LIKE APPARATUS (coin sorting G07D3/00; coin testing G07D5/00; {handling coins or paper currencies apart from payment activated apparatus G07D; payment architectures, schemes or protocols G06Q20/00}) ## Abstract A system architecture of a gift transaction system is disclosed. The gift transaction system can include a buyer interface module, a recipient interface module, a merchant backend interface module, a store front interface module, a curation module, a reminder module, an analytics module, or a media plug-in interface module. A method of operating the gift transaction system under the system architecture includes: providing an embedded widget on a website to determine gift intent to initiate a gift transaction by a buyer account for a recipient account; generating a gift buyer interface for a first client device to personalize a gift package including a gift item; generating a gift recipient interface for a second client device to customize the gift package; and communicating with a merchant backend system to complete the gift transaction to ship the gift package. ## Claims ### Claim 1 A computer-implemented method, comprising: receiving, by one or more processors of a gift transaction system, data indicating that a client device has activated a graphical interface; accessing, by a plug-in interface module of the gift transaction system, data associated with the client device; determining past behavior from the data associated with the client device; determining gift intent, wherein gift intent is an intention to send a product as a gift item, wherein the gift intent is determined using the past behavior; adjusting a graphical interface element of the graphical interface in response to determining the gift intent; receiving second input corresponding to the graphical interface element; generating a buyer interface, wherein the buyer interface is generated in response to the second input, and wherein the buyer interface is embedded within the graphical interface; receiving a third input corresponding to a selection of a particular product, wherein the third input is received using the buyer interface; and initiating a gift transaction using the particular product. ### Claim 2 (depends on 1) The computer-implemented method of claim 1, wherein the past behavior includes one or more past interactions with a digital store front associated with the buyer interface. ### Claim 3 (depends on 2) The computer-implemented method of claim 2, wherein the past behavior includes a record of one or more past interactions with a second digital store front. ### Claim 4 (depends on 1) The computer-implemented method of claim 1, wherein the past behavior includes past interactions with a third-party system. ### Claim 5 (depends on 1) The computer-implemented method of claim 1, wherein the data associated with the client device includes one or more personal attributes. ### Claim 6 (depends on 1) The computer-implemented method of claim 1, wherein determining the gift intent includes: identifying, from data associated with a website, one or more previous products; and determining that the one or more previous products excludes the particular product. ### Claim 7 (depends on 6) The computer-implemented method of claim 6, wherein the second input is associated with a user identifier, and wherein the website is accessed using the user identifier. ### Claim 8 (depends on 1) The computer-implemented method of claim 1, further comprising: receiving a photo of the product, wherein determining the gift intent includes using the photo. ### Claim 9 (depends on 1) The computer-implemented method of claim 1, further comprising: determining that the buyer interface is associated with a gift item section of a digital store front. ### Claim 10 (depends on 1) The computer-implemented method of claim 1, wherein the buyer interface is embedded in a checkout interface of a digital store front. ### Claim 11 (depends on 1) The computer-implemented method of claim 1, wherein the buyer interface is embedded in a product page associated with the particular product. ### Claim 12 A computer system hosting a gift transaction system, comprising: one or more processors; and a non-transitory computer-readable medium including instructions that, when executed by the one or more processors, cause the one or more processors to perform operations including: receiving data indicating that a client device has activated a graphical interface; accessing, by a plug-in interface module of the gift transaction system, data associated with the client device; determining past behavior from the data associated with the client device; determining gift intent, wherein gift intent is an intention to send a product as a gift item, wherein the gift intent is determined using the past behavior; adjusting a graphical interface element of the graphical interface in response to determining the gift intent; receiving second input corresponding to the graphical interface element; generating a buyer interface, wherein the buyer interface is generated in response to the second input, and wherein the buyer interface is embedded within the graphical interface; receiving a third input corresponding to a selection of a particular product, wherein the third input is received using the buyer interface; and initiating a gift transaction using the particular product. ### Claim 13 (depends on 12) The computing system of claim 12, wherein the past behavior includes one or more past interactions with a digital store front. ### Claim 14 (depends on 12) The computing system of claim 12, wherein the past behavior includes a record of one or more past interactions with a second digital store front. ### Claim 15 (depends on 12) The computing system of claim 12, wherein the past behavior includes past interactions with a third-party system. ### Claim 16 (depends on 12) The computing system of claim 12, wherein the data associated with the client device includes one or more personal attributes. ### Claim 17 (depends on 12) The computing system of claim 12, wherein determining the gift intent includes: identifying, from data associated with a website, one or more previous products; and determining that the one or more previous products excludes the particular product. ### Claim 18 (depends on 17) The computing system of claim 17, wherein the second input is associated with a user identifier, and wherein the website is accessed using the user identifier. ### Claim 19 (depends on 12) The computing system of claim 12, wherein the non-transitory computer-readable medium further includes instructions that, when executed by the one or more processors, cause the one or more processors to perform operations including: receiving a photo of the product, wherein determining the gift intent includes using the photo. ### Claim 20 A computer-program product tangibly embodied in a non-transitory machine-readable storage medium, including instructions that, when executed by one or more processors of a computing system hosting a gift transaction system, cause the one or more processors to: receive data indicating that a client device has activated a graphical interface; access, by a plug-in interface module of the gift transaction system, data associated with the client device; determine past behavior from the data associated with the client device; determine gift intent, wherein gift intent is an intention to send a product as a gift item, wherein the gift intent is determined using the past behavior; adjust a graphical interface element of the graphical interface in response to determining the gift intent; receive second input corresponding to the graphical interface element; generate a buyer interface, wherein the buyer interface is generated in response to the second input, and wherein the buyer interface is embedded within the graphical interface; receive a third input corresponding to a selection of a particular product, wherein the third input is received using the buyer interface; and initiate a gift transaction using the particular product.