# US 10,769,667 B2 · Billboard-based advertising system > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 10,769,667 B2 - Document ID: US10769667B2 - Status: Granted - Kind: B2 - Application number: 15/333,881 - Filed: 2016-10-25 - Published: 2018-04-26 - Granted: 2020-09-08 - Earliest claimed: 2016-10-25 - Assignees: AT&T Intellectual Property I, L.P. - Applicants: At&T Intellectual Property I, L.P. - Inventors: Eric Zavesky; Simon D. Byers; Brian Amento; Kermit Hal Purdy - Web page: https://patentgrep.com/patent/US10769667B2 ## CPC - G06Q 30/0265: {Vehicular advertisement} - G06Q 30/0269: {based on user profile or attribute} - G06V 20/54: of traffic, e.g. cars on the road, trains or boats - G06V 20/59: inside of a vehicle, e.g. relating to seat occupancy, driver state or inner lighting conditions - H04N 7/18: Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast - H04N 21/2223: {being a public access point, e.g. for downloading to or uploading from clients (arrangements specially adapted to plural spots in a confined site in broadcast systems H04H20/63)} - G06V 20/625: {License plates} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G06V: IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract Aspects of the subject disclosure may include, for example, a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, including detecting a vehicle, obtaining a demographic profile for an occupant of the vehicle, obtaining a directed advertisement for the vehicle based on the demographic profile of the occupant, generating a message for the vehicle based on the directed advertisement, and broadcasting the message to the vehicle, wherein an on-board device of the vehicle receives the message. Other embodiments are disclosed. ## Claims ### Claim 1 A method, the method comprising: obtaining, by a processing system comprising a processor, images of a traffic flow near a billboard, wherein the billboard presents a first image; identifying, by the processing system, a vehicle in the traffic flow; generating, by the processing system, a marketing profile for an occupant of the vehicle according to marketing parameters for the occupant; generating, by the processing system, directed advertisement for the occupant according to the marketing profile; generating, by the processing system, a second image to be displayed on the billboard, wherein the second image includes a code to be obtained by the vehicle, the code indicating that the directed advertisement is directed exclusively for the vehicle, and wherein equipment of the vehicle observes the code and receives the directed advertisement based on the code and presents the directed advertisement to occupants of the vehicle; and receiving, by the processing system, an automatic notification that the directed advertisement has been presented to the occupants of the vehicle. ### Claim 2 (depends on 1) The method of claim 1, further comprising: receiving, by the processing system, a confirmation from equipment of the vehicle that the directed advertisement has been presented to the occupants of the vehicle; determining that the vehicle is previously unknown to the processing system; and generating, by the processing system, a marketing profile for the vehicle based on the directed advertisement. ### Claim 3 (depends on 2) The method of claim 2, further comprising updating a marketing profile for the occupant based on the automatic notification. ### Claim 4 (depends on 2) The method of claim 2, wherein the identifying comprises detecting an identifying feature of the vehicle, wherein the identifying feature identifies a specific marketing profile for the occupant. ### Claim 5 A machine-readable storage medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, comprising: receiving first image data from a first billboard including an image of a vehicle in a location at a viewing position of the first billboard, wherein the first billboard comprises a first camera unit to record the first image data; determining a demographic and psychographic profile for homeowners and renters in a geographic area near the first billboard; estimating, by the processing system, demographic information for an occupant of the vehicle based on the demographic and psychographic profile; analyzing the estimated demographic information to determine a marketing profile for the vehicle; determining a first directed marketing message for the vehicle according to the marketing profile; generating personalized coded information for the vehicle, wherein the personalized coded information indicates that the first directed marketing message is intended exclusively for the vehicle; providing the first directed marketing message and the personalized coded information to the first billboard, wherein the first billboard provides a message and the personalized coded information to the vehicle to access the first directed marketing message via equipment of the vehicle, wherein the first billboard proves the message and the personalized coded information to one or more selected signaling elements of a plurality of signaling elements, each respective signaling element of the plurality of signaling elements being directed at a respective viewing area, the one or more selected signaling elements being selected by the processing system based on the location of the vehicle at the viewing position to provide the message and the personalized coded information to the location of the vehicle when the location of the vehicle at the viewing position matches a selected respective viewing area; and receiving an automatic notification from the vehicle, wherein the automatic notification indicates that the first directed marketing message has been accessed at the vehicle. ### Claim 6 (depends on 5) The machine-readable storage medium of claim 5, wherein the billboard comprises a display device configured to display a first marketing image and a second image comprising the message, and wherein the directed marketing message is related to the first marketing image. ### Claim 7 (depends on 5) The machine-readable storage medium of claim 5, wherein the operations further comprise: storing the marketing profile for the vehicle; receiving second image data from a second billboard including an image of a traffic flow in a viewing position of the second billboard, wherein the second billboard comprises a second camera unit to record the second image data, wherein the second billboard comprises a main advertising message and a second display device; detecting the vehicle among the second image data; responsive to the detecting the vehicle among the second image data, generating a second directed marketing message according to the marketing profile for the vehicle; and providing the directed marketing message and the personalized coded information to the second billboard, wherein the second billboard provides a second message and the personalized coded information through the second display device to the vehicle to access the second directed marketing message via the equipment of the vehicle. ### Claim 8 (depends on 7) The machine-readable storage medium of claim 7, wherein the first directed marketing message is related to a first marketing image of the first billboard, and wherein the second directed marketing message is related to the main advertising message of the second billboard. ### Claim 9 (depends on 5) The machine-readable storage medium of claim 5, wherein the marketing profile is based on demographic information and psychographic information for an owner of the vehicle. ### Claim 10 A device, comprising: a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising: obtaining, by the processing system, images of a traffic flow near a billboard, wherein the billboard presents a first image; identifying, by the processing system, a vehicle in the traffic flow; estimating, by the processing system, demographic information for an occupant of the vehicle based on a demographic and psychographic profile for homeowners and renters in a geographic area near the billboard; generating, by the processing system, a marketing profile for an the occupant of the vehicle according to marketing parameters and the estimated demographic information for the occupant; generating, by the processing system, a directed advertisement for the occupant according to the marketing profile; generating, by the processing system, a second image to be displayed on the billboard, wherein the second image includes a code to be obtained by the vehicle, wherein the generating the second image comprises providing the second image to one or more selected signaling elements of a plurality of signaling elements of the billboard, each respective signaling element of the plurality of signaling elements being directed at a respective viewing area, the one or more selected signaling elements being selected by the processing system based on a location of the vehicle to provide the second image to the location of the vehicle when the location of the vehicle matches a selected respective viewing area, the code indicating that the directed advertisement is directed exclusively for the vehicle, and wherein equipment of the vehicle observes the code and receives the directed advertisement based on the code and presents the directed advertisement to occupants of the vehicle; and receiving, by the processing system, an automatic notification that the directed advertisement has been presented to the occupants of the vehicle. ### Claim 11 (depends on 10) The device of claim 10, wherein the operations further comprise: receiving, by the processing system, a confirmation from the equipment of the vehicle that the directed advertisement has been presented to the occupants of the vehicle; determining that the vehicle is previously unknown to the processing system; and generating, by the processing system, a marketing profile for the vehicle based on the directed advertisement. ### Claim 12 (depends on 11) The device of claim 11, wherein the operations further comprise updating a marketing profile for the occupant based on the automatic notification. ### Claim 13 (depends on 11) The device of claim 11, wherein the identifying comprises detecting an identifying feature of the vehicle, wherein the identifying feature identifies a specific marketing profile for the occupant. ### Claim 14 (depends on 10) The device of claim 10, wherein the billboard comprises a display device configured to display the first image and the second image comprising a message, and wherein the directed advertisement is related to the first image. ### Claim 15 (depends on 10) The device of claim 10, wherein the operations further comprise: storing the marketing profile for the occupant of the vehicle; receiving second images from a second billboard including images of a traffic flow in a viewing position of the second billboard, wherein the second billboard comprises a camera unit to record the second images, wherein the second billboard comprises a main advertising message and a second display device; detecting the vehicle among the second images; responsive to the detecting the vehicle among the second images, generating a second directed advertisement according to the marketing profile for occupant of the vehicle; and providing the second directed advertisement and the code to the second billboard, wherein the second billboard provides a second message and the code through the second display device to the vehicle to access the second directed advertisement via the equipment of the vehicle. ### Claim 16 (depends on 15) The device of claim 15, wherein the directed advertisement is related to a first marketing image of the billboard, and wherein the second directed advertisement is related to the main advertising message of the second billboard. ### Claim 17 (depends on 10) The device of claim 10, wherein the marketing profile is based on demographic information and psychographic information for an owner of the vehicle. ### Claim 18 (depends on 10) The device of claim 10, wherein the identifying the vehicle comprises obtaining a visual image of the vehicle. ### Claim 19 (depends on 18) The device of claim 18, wherein the visual image of the vehicle includes an image of a driver of the vehicle. ### Claim 20 (depends on 19) The device of claim 19, wherein the visual image of the vehicle includes an image of a passenger of the vehicle.