# US 10,769,663 B2 · Dynamic recommendation in geo-social networking system

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- Number: US 10,769,663 B2
- Document ID: US10769663B2
- Status: Granted
- Kind: B2
- Application number: 13/042,375
- Filed: 2011-03-07
- Published: 2012-09-13
- Granted: 2020-09-08
- Earliest claimed: 2011-03-07
- Assignees: Facebook, Inc.
- Applicants: David Edward Braginsky; Chamath Palihapitiya; Matthew Nicholas Papakipos
- Inventors: David Edward Braginsky; Chamath Palihapitiya; Matthew Nicholas Papakipos
- Web page: https://patentgrep.com/patent/US10769663B2

## CPC

- G06Q 30/0261: {based on user location}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

In one embodiment, a geo-social networking system records location data of a user, generate a set of recommendations based on the user's location data, and present one or more recommendations of the set of recommendations to the user based on the user's current location.

## Claims

### Claim 1

A method comprising:
by one or more computing devices, accessing a data store for location data of a first user of a social-networking system, wherein each user is represented by a node in a social graph;
by the one or more computing devices, accessing one or more location data stores for one or more places in proximity to one or more locations indicated by the location data, wherein at least one or more places is represented by a node in the social graph;
by the one or more computing devices, generating a set of recommendations for the first user based at least in part on:
the one or more places in proximity to the locations indicated by the location data; and
past check-in activities of the user, wherein a past check-in activity comprises an action, shared to a social-networking system, by the first user or a second user of the social-networking system, the action indicating a location of the first user; and
by the one or more computing devices, sending one or more recommendations of the set of recommendations to the first user.

### Claim 2 (depends on 1)

The method of claim 1 wherein a recommendation of the set of recommendations is an advertisement.

### Claim 3 (depends on 1)

The method of claim 1 wherein a recommendation of the set of recommendations is a recommended action for the first user.

### Claim 4 (depends on 3)

The method of claim 3 wherein the recommended action for the first user is a place check-in.

### Claim 5 (depends on 4)

The method of claim 4 wherein the recommending action is enabling an automatic check-in to a place identified in the social-networking system.

### Claim 6 (depends on 1)

The method of claim 1 wherein the sending one or more recommendations of the set of recommendations to the first user further comprises:
receiving a current location of the first user;
selecting one or more recommendations of the set of recommendations based on the current location of the first user; and
sending the selected one or more recommendations to a client device associated with the first user.

### Claim 7 (depends on 1)

The method of claim 1 wherein the location data comprises route information.

### Claim 8

A system, comprising:
a memory;
one or more processors; and
a non-transitory, storage medium storing computer-readable instructions operable, when executed by one or more of the processors:
access a data store for location data of a first user of a social-networking system, wherein each user is represented by a node in a social graph;
access one or more data stores for one or more places in proximity to one or more locations indicated by the location data, wherein at least one or more places is represented by a node in the social graph;
generate a set of recommendations for the first user based at least in part on:
the one or more places in proximity to the locations indicated by the location data; and
past check-in activities of the user, wherein a past check-in activity comprises an action, shared to a social-networking system, by the first user or a second user of the social-networking system, the action indicating a location of the first user; and
send one or more recommendations of the set of recommendations to the first user.

### Claim 9 (depends on 8)

The system of claim 8 wherein a recommendation of the set of recommendations is an advertisement.

### Claim 10 (depends on 8)

The system of claim 8 wherein a recommendation of the set of recommendations is a recommended action for the first user.

### Claim 11 (depends on 10)

The system of claim 10 wherein the recommended action for the first user is a place check-in.

### Claim 12 (depends on 11)

The system of claim 11 wherein the recommending action is enabling an automatic check-in to a place identified in the social-networking system.

### Claim 13 (depends on 8)

The system of claim 8, wherein the instructions operable when executed by one or more of the processors to send one or more recommendations of the set of recommendations to the first user further comprise instructions operable to cause the when executed by one or more of the processors to:
receive a current location of the first user;
select one or more recommendations of the set of recommendations based on the current location of the first user; and
send the selected one or more recommendations to a client device associated with the first user.

### Claim 14 (depends on 8)

The system of claim 8 wherein the location data of the comprises route information.

### Claim 15 (depends on 1)

The method of claim 1, wherein the one or more recommendations are sent to one or more data stores on a computing device associated with the first user.

### Claim 16 (depends on 8)

The system of claim 8 wherein the one or more recommendations are sent to one or more data stores on a computing device associated with the first user.

### Claim 17

One or more computer-readable non-transitory storage media embodying software that is operable when executed to:
access a data store for location data of a first user of a social-networking system, wherein each user is represented by a node in a social graph;
access one or more data stores for one or more places in proximity to one or more locations indicated by the location data, wherein at least one or more places is represented by a node in the social graph;
generate a set of recommendations for the first user based at least in part on:
the one or more places in proximity to the locations indicated by the first user's location data; and
past check-in activities of the user, wherein a past check-in activity comprises an action, shared to a social-networking system, by the first user or a second user of the social-networking system, the action indicating a location of the first user; and
send one or more recommendations of the set of recommendations to the first user.

### Claim 18 (depends on 17)

The media of claim 17 wherein a recommendation of the set of recommendations is an advertisement.

### Claim 19 (depends on 17)

The media of claim 17 wherein a recommendation of the set of recommendations is a recommended action for the first user.

### Claim 20 (depends on 19)

The media of claim 19 wherein the recommended action for the first user is a place check-in.