# US 10,765,233 B2 · Universal merchandising system

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- Number: US 10,765,233 B2
- Document ID: US10765233B2
- Status: Granted
- Kind: B2
- Application number: 16/197,039
- Filed: 2018-11-20
- Published: 2019-05-23
- Granted: 2020-09-08
- Earliest claimed: 2017-11-22
- Assignees: Design Display Group, Inc.
- Applicants: Mike Cassidy; Steve Lorras; Greg Skomial
- Inventors: Mike Cassidy; Steve Lorras; Greg Skomial
- Web page: https://patentgrep.com/patent/US10765233B2

## CPC

- A47F 5/005: {Partitions therefore (horizontally adjustable A47B57/58; constructional details of drawers A47B88/90)}
- A47B 57/58: with means for adjusting partitions horizontally (book-ends A47B65/00)
- A47F 3/06: with movable or removable shelves {or receptacles (A47F3/0486 takes precedence; display racks with movable parts A47F5/0081)}
- A47F 3/14: Display trays {or containers (combined with racks A47F5/0025; tray partitions A47F5/005; as racks and transportable with merchandise A47F5/108; made of cardboard A47F5/11; stackable A47B87/02)}; (packing boxes used subsequently as display trays B65D)
- A47F 5/0025: {having separate display containers or trays on shelves or on racks}
- A47F 5/0043: {Show shelves (shelves in general A47B96/02; brackets or similar shelf-supporting means A47B96/06; advertising or price indication G09F)}
- A47F: SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
- A47B: TABLES; DESKS; OFFICE FURNITURE; CABINETS; DRAWERS; GENERAL DETAILS OF FURNITURE (furniture jointing F16B)

## Abstract

A universal merchandising system that includes a base, wherein the base has a front surface and a top surface. The universal merchandising system includes a bristle floor disposed on the top surface of the base. The bristle floor includes a plurality of bristles. The universal merchandising system includes a back wall connected to a back portion of the base. The universal merchandising system further includes binning disposed on a top portion of the back wall.

## Claims

### Claim 1

A universal merchandising system, comprising:
a base having a front surface and a top surface;
an accessory having an engagement surface having protruding elements;
a bristle floor disposed on the top surface of the base, the bristle floor including a plurality of bristles, the bristles being dimensioned and arranged in a density sufficient to provide voids between the bristles that facilitate engagement between the bristle floor and the engagement surface of the accessory to support the accessory in a desired position on the bristle floor;
a back wall connected to a back portion of the base; and
a binning disposed along a top edge of the back wall, the binning defining support structures for additional support of the accessory in the desired position.

### Claim 2 (depends on 1)

The universal merchandising system of claim 1, wherein the protruding elements releasably engage the voids in a press-fit manner.

### Claim 3 (depends on 2)

The universal merchandising system of claim 2, wherein
the accessory is a divider, the divider includes a planar body and the protruding elements are disposed at a lower end of the planar body.

### Claim 4 (depends on 3)

The universal merchandising system of claim 3, wherein when the divider is secured on the bristle floor, the binning receives an upper portion of the planar body of the divider.

### Claim 5 (depends on 2)

The universal merchandising system of claim 2, wherein
the accessory is a stopper, the stopper includes a body and the protruding elements are disposed at a bottom surface of the body.

### Claim 6 (depends on 2)

The universal merchandising system of claim 2, wherein
the accessory is a multi-floor assembly, the multi-floor assembly includes
a planar body including a second floor support;
a second floor display, the second floor display being secured to the second floor support;
wherein the protruding elements are disposed at a lower end of the planar body.

### Claim 7 (depends on 6)

The universal merchandising system of claim 6, wherein
when the multi-floor assembly is secured on the bristle floor, the binning receives an upper portion of the planar body of the multi-floor assembly.

### Claim 8 (depends on 2)

The universal merchandising system of claim 2, wherein
the accessory is a shelf assembly, the shelf assembly includes
a shelf body,
a cross bar disposed at a lower portion of the shelf body; and
the protruding elements disposed at a lower surface of the cross bar.

### Claim 9 (depends on 8)

The universal merchandising system of claim 8, wherein
the shelf body includes a first tier of cells and a second tier of cells stacked on top of the first tier of cells, the cells being configured to receive merchandise.

### Claim 10 (depends on 1)

The universal merchandising system of claim 1, further comprising:
a visual display board assembly, the visual display board assembly including
a support base secured to the back wall;
a display board secured to the support base, the display board including visual indicia.

### Claim 11 (depends on 1)

The universal merchandising system of claim 1, further comprising:
a template, the template including a carve out, the carve out having an area that matches to an area of mating protrusions of an accessory, such that the accessory is secured to the bristle floor by the mating protrusions passing through the carve out.
