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US 10,764,645 B2Granted
Viewer-interactive enhanced video advertisements
AssigneeSunshine Partners, LLC
InventorsPriti H Chatter, Sonal Chatter
Life of this patent
Estimating the term…
Abstract
Systems and methods are provided whereby a viewer's selection of an object that is displayed in a video image results in information about that object being provided to the viewer. In preferred embodiments, a viewer's selection of an object that is displayed in a video image can result in an advertisement about the product or service that is represented by the object being provided to the viewer. In particularly preferred embodiments, the display of an advertisement about the product or service that is represented by the object can allow the viewer to purchase the product or service.
Claims34
A system comprising:
- a viewing device;
- a viewer interface device that is operably connected through at least one network to at least one content provider, at least one object advertiser, at least one frame advertiser, or combinations thereof,
- wherein the viewing device is adapted to display a video and wherein the viewer interface device is adapted to accept viewer input to allow the viewer to select an instance comprising an object, a video frame, or a portion of a video frame from the video;
- wherein, in response to selection of the instance, the viewer's profile is provided to advertisers in real-time so as to cause bidding in a real time auction among a plurality of advertisers for the selected instance;
- and
- a plurality of real time adaptive feedback driven advertisement computation engines, each associated with an advertiser of the plurality of advertisers,
- wherein, each of the plurality of real time adaptive feedback driven advertisement computation engines accepts as an input (a) from an associated advertiser of the plurality of advertisers:
- (1) at least one of the advertiser's business targets and (2) current status of the at least one of the advertiser's business targets, and (b) based on the viewer's selection:
- (3) the viewer's profile and (4) identity of the object, and produces a real-time bid optimized for the input in the real time auction, wherein the advertiser's business targets includes any of:
- (i) revenue, profit, inventory, market share, or growth rate of a product or product category associated with the instance or (ii) a number of viewers in or outside a defined demographic selecting instances associated with the product or the product category, and
- wherein one of the plurality of real time adaptive feedback driven advertisement computation engines dynamically selects at least one advertisement for presentation to the viewer for the advertiser from among the plurality of advertisers with a winning bid, and the viewing device displays the at least one advertisement to the viewer.
8 more elements
An advertisement computation method comprising:
- receiving from a viewer a viewer selection, made from a viewer interface device, of an instance comprising an object, a video frame, or a portion of a video frame from a video displayed on a viewing device, wherein, in response to selection of the instance, the viewer's profile is provided to advertisers in real-time so as to cause bidding in a real time auction among a plurality of advertisers for the selected instance;
- receiving at each of a plurality of real time adaptive feedback driven advertisement computation engines as an input (a) from an associated advertiser of the plurality of advertisers:
- (1) at least one of the advertiser's business targets and (2) current status of the at least one of the advertiser's business targets, and (b) based on the viewer's selection:
- (3) the viewer's profile and (4) identity of the object, and producing a real-time bid optimized for the input in the real time auction, wherein the advertiser's business targets includes any of:
- (i) revenue, profit, inventory, market share, or growth rate of a product or product category associated with the instance or (ii) a number of viewers in or outside a defined demographic selecting instances associated with the product or the product category;
- and
- dynamically selecting by one of the plurality of real time adaptive feedback driven advertisement computation engines at least one advertisement that is presented to the viewer on the viewing device for the advertiser from among the plurality of advertisers with a winning bid.
4 more elements
Dependencies are inferred from the claim text.