Targeted content delivery

A non-transitory computer-readable medium storing instructions, the instructions comprising:

• one or more instructions that, when executed by one or more processors of a device, cause the one or more processors to:
• receive, via a single interface of the device, information identifying video content to be targeted to a set of user devices associated with an Internet protocol television (IPTV) service;
• receive, via the single interface of the device, configuration information relating to the video content,
• the configuration information including:
• information identifying one or more device types,
• the one or more device types being selected from a group including at least:
• a cellular device, and
• a non-cellular device, and
• information identifying whether the one or more device types are eligible to receive the information identifying the video content;
• store the information identifying the video content in association with the configuration information;
• receive information associated with a user device of the set of user devices,
• the information associated with the user device including a request for targeted information relating to the video content,
• the request for targeted information being based on a change in access network connectivity of the user device, and
• the information associated with the user device further including information associated with an access network restriction;
• generate, using the information identifying the video content, the targeted information relating to the video content based on comparing the information associated with the user device and the configuration information and based on the information associated with the access network restriction;
• and
• provide, to the user device, the targeted information relating to the video content to permit the user device to provide, for display, the targeted information relating to the video content in association with the IPTV service.

A method, comprising:

• receiving, by a device and via a single interface of the device, information identifying video content to be targeted to a set of user devices associated with an Internet protocol television (IPTV) service;
• receiving, by the device and via the single interface of the device, configuration information relating to the video content,
• the configuration information including:
• information identifying one or more device types,
• the one or more device types being selected from a group including:
• a set-top box,
• a cellular device, and
• a non-cellular device,
• subscription information, and
• information identifying whether the one or more device types are eligible to receive the information identifying the video content;
• storing, by the device, the information identifying the video content in association with the configuration information;
• receiving, by the device, information associated with a user device of the set of user devices,
• the information associated with the user device including a request for targeted information relating to the video content,
• the request for targeted information being based on a change in access network connectivity of the user device, and
• the information associated with the user device further including information associated with an access network restriction;
• generating, by the device and using the information identifying the video content, the targeted information relating to the video content based on comparing the information associated with the user device and the configuration information and based on the information associated with the access network restriction;
• and
• providing, by the device and to the user device, the targeted information relating to the video content to permit the user device to provide, for display, the targeted information relating to the video content in association with the IPTV service.