Systems and methods for ranking calls to action based on information associated with online resources
AssigneeFacebook, Inc.
InventorsAaron Gia-Li Chou, Vivek Raj, Zhi Zhong, Dong Guo
Life of this patent
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Abstract
Systems, methods, and non-transitory computer-readable media can identify a page within a social networking system. Information associated with at least one of the page or a representative of the page can be acquired. A set of calls to action implementable at the page can be identified. The set of calls to action can be ranked based on the information associated with at least one of the page or the representative of the page.
Claims19
A computer-implemented method comprising:
- identifying, by a computing system, a page within a social networking system, wherein the computing system is operated by a provider of the social networking system;
- acquiring, by the computing system, information associated with at least one of the page or an administrator of the page;
- identifying, by the computing system, a set of calls to action associated with the page, the set of calls to action implementable at the page to encourage actions by users of the social networking system;
- ranking, by the computing system, the set of calls to action based on the information associated with at least one of the page or the administrator of the page;
- and
- providing, by the computing system, the administrator with access to a list of calls to action identified based on ranking the set of calls to action, wherein the calls to action in the list differ from one another and satisfy a ranking threshold criterion relating to a predetermined number of highest ranking calls to action.
A system comprising:
- at least one processor;
- and
- a memory storing instructions that, when executed by the at least one processor, cause the system to perform:
- identifying a page within a social networking system, wherein the computing system is operated by a provider of the social networking system;
- acquiring information associated with at least one of the page or an administrator of the page;
- identifying a set of calls to action associated with the page, the set of calls to action implementable at the page to encourage actions by users of the social networking system;
- ranking the set of calls to action based on the information associated with at least one of the page or the administrator of the page;
- and
- providing, by the computing system, the administrator with access to a list of calls to action identified based on ranking the set of calls to action, wherein the calls to action in the list differ from one another and satisfy a ranking threshold criterion relating to a predetermined number of highest ranking calls to action.
A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform a method comprising:
- identifying a page within a social networking system, wherein the computing system is operated by a provider of the social networking system;
- acquiring information associated with at least one of the page or an administrator of the page;
- identifying a set of calls to action associated with the page, the set of calls to action implementable at the page to encourage actions by users of the social networking system;
- ranking the set of calls to action based on the information associated with at least one of the page or the administrator of the page;
- and
- providing, by the computing system, the administrator with access to a list of calls to action identified based on ranking the set of calls to action, wherein the calls to action in the list differ from one another and satisfy a ranking threshold criterion relating to a predetermined number of highest ranking calls to action.
Dependencies are inferred from the claim text.