Messaging aggregator selection based on message priority

One or more computer-readable non-transitory storage media embodying software that when executed by one or more processors, causes the one or more processors to:

• identify a particular geographic location and a particular service provider network of a client device of a user;
• access a messaging-service aggregator table corresponding to the particular geographic location and the particular service provider network of the client device of the user, the messaging-service aggregator table comprising a plurality of message aggregators that are configured for sending messages to users connecting through the particular service provider network in the particular geographic location;
• determine a reliability score for each of the plurality of message aggregators, the reliability score for each respective message aggregator being based on a conversion rate for a plurality of messages transmitted using the message aggregator;
• calculate a rank score for each of the plurality of the message aggregators, the rank score based on a price and the reliability score of the corresponding message aggregator;
• compare an expected response rate of a queued message with a designated threshold response rate;
• categorize a priority of the queued message into a particular message type based on comparison of the expected response rate of the queued message with the designated threshold response rate;
• group the reliability scores and rank scores for the plurality of message aggregators based on the particular geographic location of a recipient of the queued message;
• select a message aggregator from the messaging-service aggregator table to send the queued message of the particular message type, wherein the message aggregator is selected from the messaging-service aggregator table corresponding to the particular geographic location of the recipient of the queued message;
• and
• send the queued message through the selected message aggregator to the client device of the user.

A system comprising one or more processors and a memory coupled to the processors comprising instructions that when executed by the processors, cause the processors to:

• identify a particular geographic location and a particular service provider network of a client device of a user;
• access a messaging-service aggregator table corresponding to the particular geographic location and the particular service provider network of the client device of the user, the messaging-service aggregator table comprising a plurality of message aggregators that are configured for sending messages to users connecting through the particular service provider network in the particular geographic location;
• determine a reliability score for each of the plurality of message aggregators, the reliability score for each respective message aggregator being based on a conversion rate for a plurality of messages transmitted using the message aggregator;
• calculate a rank score for each of the plurality of the message aggregators, the rank score based on a price and the reliability score of the corresponding message aggregator;
• compare an expected response rate of a queued message with a designated threshold response rate;
• categorize a priority of the queued message into a particular message type based on comparison of the expected response rate of the queued message with the designated threshold response rate;
• group the reliability scores and rank scores for the plurality of message aggregators based on the particular geographic location of a recipient of the queued message;
• select a message aggregator from the messaging-service aggregator table to send the queued message of the particular message type, wherein the message aggregator is selected from the messaging-service aggregator table corresponding to the particular geographic location of the recipient of the queued message;
• and
• send the queued message through the selected message aggregator to the client device of the user.