Engagement-based routing in geographic routing systems

A non-transitory machine-readable storage medium including instructions that, when accessed by a processing device of a server computing device, cause the processing device to perform operations comprising:

• establishing a communication session, over a network, between the server computing device, a client computing device, and a plurality of vehicle computing devices associated with a plurality of geographic routing entities, the server computing device providing a geographic routing system for the client computing device and the plurality of vehicle computing devices;
• receiving, via the communication session from the client computing device, a transportation request for the geographic routing system, wherein the transportation request comprises a location of the client computing device;
• identifying ones of the plurality of geographic routing entities that have a corresponding driver location within a determined geographic distance of the location of the client computing device;
• obtaining a plurality of driver scores and a plurality of geographic distances from the location of the client computing device, each of the identified geographic routing entities corresponding to one of the plurality of driver scores and one of the plurality of geographic distances, wherein each of the plurality of driver scores is based on parameters measuring a level of engagement of a corresponding geographic routing entity with the geographic routing system, wherein the level of engagement is based on interactions of the corresponding geographic routing entity with the geographic routing system;
• transmitting, via the communication session, the transportation request to a corresponding vehicle computing device of each of one or more of the identified geographic routing entities;
• receiving, via the communication session, acceptances of the transportation request from the corresponding vehicle computing device of each of at least a subset of the identified geographic routing entities;
• selecting a chosen geographic routing entity from the subset based on the plurality of driver scores and the plurality of geographic distances;
• receiving, from a first vehicle computing device associated with a first geographic routing entity, at least one of a first indication that the transportation request is ignored or a second indication that the transportation request is rejected;
• and
• transmitting first data to the first vehicle computing device associated with the first geographic routing entity, the first data to cause a decreased driver score to be displayed via the first vehicle computing device in response to the at least one of the first indication or the second indication.

An apparatus comprising:

• a memory;
• a processing device, coupled to the memory, the processing device to:
• establish a communication session, over a network, between the processing device, a client computing device, and a plurality of vehicle computing devices associated with a plurality of geographic routing entities, the processing device providing a geographic routing system for the client computing device and the plurality of vehicle computing devices;
• receive, via the communication session from the client computing device, a transportation request for the geographic routing system, wherein the transportation request comprises a location of the client computing device;
• identify ones of the plurality of geographic routing entities that have a corresponding driver location within a determined geographic distance of the client computing device;
• obtain a plurality of driver scores and a plurality of geographic distances from the location of the client computing device, each of the identified geographic routing entities corresponding to one of the plurality of driver scores and one of the plurality of geographic distances, wherein each of the plurality of driver scores is based on parameters measuring a level of engagement of a corresponding geographic routing entity with the geographic routing system, wherein the level of engagement is based on interactions of the corresponding geographic routing entity with the geographic routing system;
• transmit, via the communication session, the transportation request to a corresponding vehicle computing device of each of one or more of the identified geographic routing entities;
• receive, via the communication session, acceptances of the transportation request from the corresponding vehicle computing device of each of at least a subset of the identified geographic routing entities;
• select a chosen geographic routing entity from the subset based on the plurality of driver scores and the plurality of geographic distances;
• receive, from a first vehicle computing device associated with a first geographic routing entity, at least one of a first indication that the transportation request is ignored or a second indication that the transportation request is rejected;
• and
• transmit first data to the first vehicle computing device associated with the first geographic routing entity, the first data to cause a decreased driver score to be displayed via the first vehicle computing device in response to the at least one of the first indication or the second indication.