Systems and methods for automated mass media commerce

A non-transitory processor readable medium, the medium storing programming instructions that, when executed by one or more processors of a mobile ordering device, cause the one or more processors to perform a method for making a wireless request from a consumer over a network with a human-perceptible advertisement for a service offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the service, the method comprising:

• receiving from the transmitter the wireless identification signal at the mobile ordering device for initiating an electronic transaction request from the mobile ordering device of a consumer via a wireless network, the electronic transaction request having electronic information pertaining to the service offered by a vendor;
• transmitting to a commerce data system including a server the electronic transaction request via the wireless network from the mobile ordering device with the electronic information from the wireless identification signal;
• receiving a response from the server generated with the electronic transaction request from the commerce data system, the response including information associated with the electronic information pertaining to the service offered by the vendor;
• and
• displaying the response to the consumer request on the mobile ordering device, the displaying including showing the information associated with the electronic information pertaining to the offered service.

A method for taking a wireless request from a consumer over a network based on a human-perceptible advertisement that advertises a service offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the service, the method comprising:

• transmitting from the transmitter the wireless identification signal to a mobile ordering device for initiating an electronic consumer advertisement on the mobile ordering device, the electronic consumer advertisement having electronic information pertaining to the service offered by the vendor;
• receiving at a commerce data system including a server a consumer request via the network from the mobile ordering device for information, the information associated with the electronic information of the wireless identification signal;
• generating a response to the consumer request from the commerce data system, the response including transaction information associated with the electronic information pertaining to the service offered by the vendor;
• and
• sending the response to the consumer request by providing, to the mobile ordering device via the network, the transaction information associated with the electronic information pertaining to the service being advertised.

A non-transitory processor readable medium, the medium storing programming instructions that, when executed by one or more processors of a server system, cause the one or more processors to perform a method for taking a wireless request from a consumer over a network with a human-perceptible advertisement that advertises a service offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the service, the method comprising:

• receiving at a commerce data system including a server an electronic transaction request via the network from a mobile ordering device of a consumer for information, the information associated with electronic information of the wireless identification signal, wherein the wireless identification signal was transmitted from the transmitter to the mobile ordering device for initiating the electronic transaction request on the mobile ordering device, the electronic transaction request having the electronic information pertaining to the service offered by the vendor;
• generating a response to the electronic transaction request from the commerce data system, the response including transaction information associated with the electronic information pertaining to the service offered by the vendor;
• and
• sending the response to the consumer request by providing, to the mobile ordering device via the network, the transaction information associated with the electronic information pertaining to the service being advertised.

A system for taking a wireless request from a consumer over a network based on a human-perceptible advertisement that advertises a service offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the service, the system comprising:

• the at least one transmitter, the transmitter configured to transmit from the transmitter the wireless identification signal to a mobile ordering device for initiating an electronic transaction request from the mobile ordering device of the consumer via the network, the electronic transaction request having electronic information pertaining to the service offered by the vendor;
• a commerce data system including at least one server, the commerce data system configured to receive the electronic transaction request via the network from the mobile ordering device with the electronic information from the wireless identification signal;
• the commerce data system further configured to generate a response to the electronic transaction request from the commerce data system, the response including information associated with the electronic information pertaining to the service offered by the vendor;
• and
• the commerce data system further configured to send the response to the electronic transaction request for display on the mobile ordering device by providing, to the mobile ordering device via the network, the information associated with the electronic information pertaining to the service advertised.