Digital data processing methods and apparatus for personalized user interface generation through personalized sorting

A method of user interface generation, comprising:

• (A) on a first server digital data processor, generating at least a first portion of a user interface that is presented to a user in connection with execution of an application;
• (B) on a second server digital data processor, capturing a context of the user's usage of the application based on one or more textual, graphical and/or other components of the user interface with which the user interacts, where the one or more components represent respective context-indicative items,
• (C) generating, on the second server digital data processor, a first vector for the user based on the captured context, the generating the first vector comprising, for each respective context-indicative item of the respective context-indicative items, identifying the respective context-indicative item from an identifier supplied as a tag used to present the respective context-indicative item;
• (D) generating, on the second server digital data processor, a second vector for the user, the second vector generated as a dot product of the first vector and a matrix, the matrix comprising a plurality of characteristics for each potential item of interest of a plurality of potential items of interest, the plurality of characteristics corresponding to a plurality of respective dimensions of a multidimensional factor space;
• (E) setting a cookie unique to the user, wherein the cookie contains the second vector;
• (F) ranking, responsive to a request from the user, each potential item of interest of the plurality of potential items of interest, wherein the ranking comprises generating a third vector based on the second vector contained in the cookie;
• (G) responsive to the ranking, generating, on the first sever digital data processor, at least a second portion of the user interface by rendering a plurality of components with which the user may interact, wherein
• the rendered plurality of components corresponds to at least a subset of the plurality of potential items of interest, and
• the rendered plurality of components is presented in a priority based the ranking each potential item of interest of the plurality of potential items of interest.

A digital data processing system, comprising:

• (A) a first server digital data processor that generates at least a first portion of a user interface that is presented to a user in connection with execution of an application;
• (B) a second server digital data processor communicatively coupled to the first server digital data processor, the second server digital data processor captures a context of the user's usage of the application based on one or more textual, graphical and/or other components of the user interface with which the user interacts, where the one or more components represent respective context-indicative items,
• (C) generating, on the second server digital data processor, a first vector for the user based on the captured context, the generating the first vector comprising, for each respective context-indicative item of the respective context-indicative items, identifying the respective context-indicative item from an identifier supplied as a tag used to present the respective context-indicative item;
• (D) generating, on the second server digital data processor, a second vector for the user, the second vector generated as a dot product of the first vector and a matrix, the matrix comprising a plurality of characteristics for each potential item of interest of a plurality of potential items of interest, the plurality of characteristics corresponding to a plurality of respective dimensions of a multidimensional factor space;
• (E) setting a cookie unique to the user, wherein the cookie contains the second vector;
• (F) ranking, responsive to a request from the user, each potential item of interest of the plurality of potential items of interest, wherein the ranking comprises generating a third vector based on the second vector contained in the cookie;
• (G) responsive to the ranking, generating, on the first sever digital data processor, at least a second portion of the user interface by rendering a plurality of components with which the user may interact, wherein
• the rendered plurality of components corresponds to at least a subset of the plurality of potential items of interest, and
• the rendered plurality of components is presented in a priority based the ranking each potential item of interest of the plurality of potential items of interest.