US 10,762,533 B2Granted

System and method for effective monetization of product marketing in software applications via audio monitoring

AssigneeBellevue Investments GmbH & Co. Kgaa

InventorsTilman Herberger, Titus Tost

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Abstract

According to a preferred aspect of the instant invention, there is provided a system for effective monetization of product marketing in software applications by monitoring audio content preferably on mobile devices. A developer of applications for mobile devices is provided with the ability to integrate the system into the application. The audio content is analyzed, recognized and send to a server, on which data associated with the current product marketing campaign and related to the detected data is selected and send to the application, on which the data is automatically integrated into a plurality of different product marketing capabilities for example the provision of a quiz, or of advertisement graphics requesting interaction from the consumer. The data from that interaction is send back to the server wherein it is further processed and analyzed. Additionally the consumer receives a defined value providing an incentive to participate.

Claims18

Dependent claims

A method of wirelessly transmitting a message to a mobile computing device, said mobile computing device having a microphone integral thereto at least for sensing ambient audio, wherein is provided a host application and a predetermined target audio, comprising the steps of:

(a) receiving in said mobile computing device a transmission of said host application, said host application having a primary function and a secondary function, wherein
(i) said primary function is a user interactive application different from audio recognition, and
(ii) said secondary function operates simultaneously in background along with said primary function to process ambient audio received through said microphone;
(b) receiving within said mobile computing device a wireless transmission of a target audio fingerprint different from said target audio, calculated from said target audio, and based on said target audio characterizing parameters;
(c) activating said host application within said mobile computing device, thereby activating said primary and said secondary functions;
(d) within said mobile computing device,
(i) using said microphone to receive within said mobile computing device a received audio signal from an audio source proximate to said mobile computing device;
(ii) while a user interacts with said primary function, using said secondary function to continuously process said received audio signal as it is received to determine a received audio fingerprint of said received audio signal,
(iii) continuing to process said received audio signal until said received audio fingerprint matches said target audio fingerprint, thereby identifying said target audio within said audio signal,
(iv) after said target audio is identified, wirelessly transmitting to a central server an indication that said target audio has been identified,
(v) after transmitting said indication that said target audio has been identified to said central server, receiving by said secondary function a message in reply from said central server within said mobile computing device,
(vi) in response to said message in reply, at least partially interrupting said user's interaction with said primary function by said secondary function to display said message in reply to the user;
and
(vii) after said message in reply is displayed to the user, allowing the user to continue interacting with said primary function of said host application.

11 more elements

A method of transmitting a message to a user having a mobile computing device, said mobile computing device having a microphone for sensing ambient audio integral thereto, wherein is provided a host application and a predetermined target audio, comprising the steps of:

(a) receiving in said mobile computing device said host application, said host application having a primary function and a secondary function, wherein
(a) said primary function is an interactive application different from audio recognition, and
(ii) said secondary function operates simultaneously in background along with said primary function to recognize ambient audio through said device microphone;
(b) receiving within said mobile computing device a fingerprint of said target audio wirelessly transmitted from a central server, said fingerprint of said target audio being calculated from said target audio, different from said target audio and based on said target audio characterizing parameters;
(c) activating said host application within said mobile computing device, thereby activating said primary and said secondary functions;
(d) using said microphone of said mobile computing device to receive an audio portion of a television broadcast emitted from a television situated proximate to said mobile computing device while the user interacts with said primary function;
(e) while a user interacts with said primary function, using said secondary function to continuously process said received audio portion of said television broadcast as it is received to determine a received audio fingerprint of said received audio portion of said television broadcast until said received audio fingerprint matches said target fingerprint;
(f) if said received fingerprint matches said target fingerprint,
(f1) using said host application secondary function to wirelessly transmit to said central server an indication that said target audio has been identified within the audio portion of the television broadcast;
(f2) after said indication has been transmitted to said central server, receiving within said mobile computing device by said secondary function a message from said central server in response to said transmission of said indication;
(f3) after said message in response is received, at least partially interrupting said user's interaction with said primary function by said secondary function to display said message in response to the user;
(f4) after said message in response is displayed, allowing the user to continue interacting with said primary function after said message is displayed;
and
(g) if said received fingerprint does not match said target fingerprint, allowing the user to continue using said primary function.

11 more elements

(a) receiving within said mobile computing device said host application, said host application having a primary function and a secondary function, wherein
(i) said primary function is a user interactive application different from audio recognition, and
(ii) said secondary function operates simultaneously in background along with said primary function to recognize ambient audio received through said device microphone;
(b) receiving within said mobile computing device a wireless transmission of a fingerprint of said target audio, said fingerprint of said target audio being calculated from said target audio, different from said target audio and based on said target audio characterizing parameters;
(c) activating by a user said host application within said mobile computing device, thereby activating said primary and said secondary functions;
(d) activating an audio emitting source proximate to said mobile computing device, said audio emitting source emitting an audible signal receivable by said microphone;
(e) continuously receiving said audible signal by said microphone;
(f) while the user interacts with said primary function, using said secondary function to continuously process said received audible signal as it is received to determine an audible signal fingerprint;
(g) continuing to process said received audible signal as it is received until said determined audible signal fingerprint matches said target audio fingerprint;
(h) after said received audible signal fingerprint is determined to match said target audio fingerprint,
(h1) using said secondary function to transmit to a central server an indication that said target audio has been identified within said audible signal;
(h2) after said secondary function has transmitted said indication to said central server, receiving by said secondary function in response to said transmitted indication a transmission of a message from said central server;
(h3) interrupting the user's interaction with said primary function by said secondary function to display said message to the user;
and
(h4) after said message is displayed to the user, requiring the user to respond to said displayed message before the user can resume interacting with said primary function.

12 more elements

Dependencies are inferred from the claim text.

Facts

Application: 14/869,593Filed 29 Sep 2015 · us provisional application
Priority: 29 Sep 2014
Published: US 2016/0092926 A131 Mar 2016
Granted: 1 Sep 2020
Term ends: Not estimatedThe source records don’t support an estimate.

Classification3 codes

G06Q 30/0267
Targeted advertisements: wireless devices
G06Q 30/0261
Targeted advertisements: based on user location
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial