US 10,762,529 B1Granted

Platform for location and time based advertising

AssigneeBoardActive Corporation

InventorDouglas L. Pittman

Life of this patent

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Abstract

Embodiments of the present disclosure provide methods, systems, and computer-readable media for: registering mobile asset; registering content associated with the mobile asset; tracking a location of the mobile asset, the mobile asset being associated with the content to be transmitted to at least one device in proximity to the mobile asset as the mobile asset propagates through the space; receiving a specification of at least one rule for transmitting the content, the at least one rule comprises at least one of the following: at least one element of profile data corresponding to the at least one device, and at least one action; receiving an indication that the at least one device is in proximity to the location of the mobile asset; determining whether the at least one rule is met; and transmitting the content associated with the mobile asset to the at least one device.

Claims30

Dependent claims

A method comprising:

tracking a location of a mobile asset, the mobile asset being:
configured to propagate through space, and
associated with content to be transmitted to at least one device within a region defined by the location of the mobile asset as the mobile asset propagates through the space;
defining the region surrounding the location of the mobile asset, wherein the region follows the mobile asset as the mobile asset propagates through the space;
receiving an indication that the at least one device is within the region defined by the location of the mobile asset;
and
transmitting the content associated with the mobile asset to the at least one device, wherein transmitting the content associated with the mobile asset to the at least one device comprises receiving at least one of the following:
a first condition defining at least one element of profile data corresponding with the at least one device,
a second condition defining a period of time, and
a third condition associated with a geolocation of the at least one device subsequent to a transmission of the content to the at least one device.

7 more elements

Dependencies are inferred from the claim text.

Facts

Application: 16/878,834Filed 20 May 2020 · continuation
Priority: 10 Apr 2017
Published: US 2020/0219132 A13 Sep 2020
Granted: 1 Sep 2020
Term ends: Not estimatedThe source records don’t support an estimate.

Classification18 codes

G06Q 30/0261
Targeted advertisements: based on user location
G06Q 30/0242
Advertisements: determining effectiveness of advertisements
G06Q 30/0244
Determining effectiveness of advertisements: optimization
G06Q 30/0246
Determining effectiveness of advertisements: traffic

Family

Application15/483,790Parent of this continuation-in-part · filed 10 Apr 2017
Application15/950,019Parent of this continuation · filed 10 Apr 2018
US 10,521,822 B2Parent of this continuation-in-part · filed 31 Dec 2019
Application16/823,323Parent of this continuation · filed 18 Mar 2020
US 10,621,620 B2Parent of this continuation · filed 14 Apr 2020
Application15/950,019Parent of this continuation-in-part
US 10,692,108 B1Related patent
US 2018/0293617 A1Published application
US 2018/0300761 A1Published application
US 2020/0219132 A1Published application
US 2020/0279296 A1Published application
US 10,762,529 B1This patent

From the US filing history. Foreign family members aren’t listed.