Loyalty program enrollment facilitation

A digital wallet providing server comprising:

• a receiver configured to receive, from a merchant server, a request to enroll a digital wallet user in a merchant loyalty program hosted by the merchant server;
• a processor configured to
• display a verification window on a screen of a user device in association with a display of a merchant website on the screen which hosted by the merchant server,
• determine that the digital wallet user is an authorized user of the digital wallet based on an input received via the independently displayed verification window,
• identify enrollment information for the merchant loyalty program based on requirements of a loyalty enrollment application;
• establish a secure communications channel between the digital wallet providing server displaying the verification window on the screen and a merchant loyalty program host server of a merchant displaying the merchant website on the screen;
• and
• a transmitter configured to automatically and directly import, via the secure communications channel, previously stored information of the digital wallet user stored at the digital wallet providing server to the merchant loyalty program host server which matches the identified enrollment information of the loyalty enrollment application, in response to verifying the digital wallet user via the independently displayed verification window.

A method comprising:

• receiving, at a merchant server, a request to enroll in a merchant loyalty program, the request being associated with a user of a digital wallet;
• in response to the enrollment request, triggering a digital wallet providing server to authenticate the digital wallet user via an independent window that is separately displayed in association with a display of a merchant website;
• establishing a secure communications channel between the digital wallet providing server displaying the verification window and the merchant of a merchant displaying the merchant website;
• importing, at the merchant server from the digital wallet providing server, enrollment information of the digital wallet user previously stored by the digital wallet providing server which matches information required for a loyalty enrollment application of the merchant loyalty program;
• and
• enrolling, at the merchant server, the digital wallet user in the merchant loyalty program based on the enrollment information of the digital wallet user that is imported from the digital wallet providing server.