Information processing apparatus, information processing method, and non-transitory computer readable medium

An information processing apparatus comprising:

• a processor programmed to:
• determine a combination of matching design elements that meets a base impression evocation criterion, by combining (i) a plurality of design elements which correspond to a base style having a base impression and (ii) a plurality of design elements which correspond to an auxiliary style having an auxiliary impression different from the base impression of the base style;
• and create a design sample by using the combination of the matching design elements, the design sample being constituted by a plurality of design items, and each of the plurality of design items being associated with a plurality of design elements that define a design of the design item;
• compute, for each of the plurality of design elements, a mixed perceptual score of the design element by mixing a base perceptual score that represents a degree of the design element contributing to evocation of the base impression of the base style and an auxiliary perceptual score that represents a degree of the design element contributing to evocation of the auxiliary impression of the auxiliary style;
• and determine, for each of the plurality of design items, a largest-value design element having the largest mixed perceptual score among the plurality of design elements;
• compute a base impression evocation degree on the basis of a sum of the base perceptual scores of the largest-value design elements of all the design items;
• determine, as the combination of the matching design elements, a combination of the largest-value design elements for which the base impression evocation degree is greater than or equal to an evocation degree threshold, and perform control to display, on a display device, the design sample, information for identifying the base style, and information for identifying the auxiliary style used in the combination of the matching design elements.