Balancing on-side engagement

A non-transitory computer-readable storage medium storing processor-executable program instructions that, when executed, cause a computer program to perform a method, the method comprising:

• receiving notification of a browser's request of a web page of a target website, the target website comprising a plurality of web pages, each web page having an on-site topic and each on-site topic having an on-site topic strength;
• and
• responsive to receiving the notification, sending supplemental content comprising links of different web pages of the target website to the browser before the web page finishes loading by:
• measuring the browser's on-site engagement with each of a plurality of topics according to visits by the browser to a plurality of web pages of the target website and according to the on-site topic strength of the corresponding on-site topic, wherein the plurality of web pages of the target website operate in a first domain controlled by a first business entity;
• measuring the browser's off-site engagement with each of the plurality of topics according to visits by the browser to a plurality of off-site web pages, wherein the plurality of off-site web-pages operate in a second domain controlled by a second business entity, each of the plurality of off-site web pages having an off-site topic corresponding to one of the plurality of topics;
• and
• determining an engagement gap corresponding to each of the plurality of topics by subtracting the corresponding measured on-site engagement from the corresponding measured off-site engagement;
• detecting deficient topics having a positive engagement gap;
• selecting one or more items of supplemental content, each item of supplemental content characterized by one or more deficient topics;
• and
• sending the selected items of supplemental content to the browser.

A system comprising:

• a processor;
• a non-transitory computer-readable storage medium storing processor-executable computer program instructions that, when executed, cause a computer program to perform a method, the method comprising:
• receiving notification of a browser's request of a web page of a target website, the target website comprising a plurality of web pages, each web page having an on-site topic and each on-site topic having an on-site topic strength;
• and
• responsive to receiving the notification, sending supplemental content comprising links of different web pages of the target website to the browser before the web page finishes loading by:
• measuring the browser's on-site engagement with each of a plurality of topics according to visits by the browser to a plurality of web pages of the target website and according to the on-site topic strength of the corresponding on-site topic, wherein the plurality of web pages of the target website operate in a first domain controlled by a first business entity;
• measuring the browser's off-site engagement with each of the plurality of topics according to visits by the browser to a plurality of off-site web pages, wherein the plurality of off-site web-pages operate in a second domain controlled by a second business entity, each of the plurality of off-site web pages having an off-site topic corresponding to one of the plurality of topics;
• and
• determining an engagement gap corresponding to each of the plurality of topics by subtracting the corresponding measured on-site engagement from the corresponding measured off-site engagement;
• detecting deficient topics having a positive engagement gap;
• selecting one or more items of supplemental content, each item of supplemental content characterized by one or more deficient topics;
• and
• sending the selected items of supplemental content to the browser.