System and method for inducing user activity via enhanced web content

A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute a method comprising:

• receiving data for interactions of a user with web content displayed on a user device during at least one electronic transaction, wherein the web content is associated with at least a product;
• determining, based on the received data, a user impression, wherein the user impression includes a definitive value representing the user interactions with the web content;
• generating a user profile including at least the determined user impression;
• determining at least one content modification parameter based on the generated user profile;
• determining at least one criterion based on the at least one content modification parameter;
• and
• causing a display of enhanced content based on the at least one content modification parameter, when the at least one criterion is met.

A system for improving user activity via enhanced web content, comprising:

• a processing unit;
• and
• a memory, the memory containing instructions that, when executed by the processing unit, configure the system to:
• receive data for interactions of a user with web content displayed on a user device during at least one electronic transaction, wherein the web content is associated with at least a product;
• determine, based on the received data, a user impression, wherein the user impression includes a definitive value representing the user interactions with the web content;
• generate a user profile including at least the determined user impression;
• determine at least one content modification parameter based on the generated user profile;
• determine at least one criterion based on the at least one content modification parameter;
• and
• cause a display of enhanced content based on the at least one content modification parameter, when the at least one criterion is met.