A computer implemented method of managing posts for interacting with digital media items, digital media items comprising video, 3d video, 360-degree video, geocoded video or spherical digital video, the method comprising:
- providing a user application operating on one or more user devices which are operative to view digital media items, the user application for creating posts that are associated with points that remain fixed or change position per frame in select ones of digital media items;
- providing a database system for storing user created posts;
- creating and managing embedded data in user created posts and one or more select locations in said select digital media items, wherein said embedded data is clustered to create a plurality of grouped posts each comprising user created posts that follow similar paths in the select ones of the digital media items and the user application displays the digital media items with indicia illustrating the grouped posts, wherein the indicia moves with the points that change position per frame in the select ones of the digital media items;
- and
- wherein users interacting with the user application can access grouped posts.