Targeted content with image capture

A computer program product comprising:

• a non-transitory computer readable storage medium readable by one or more processors and storing instructions for execution by the one or more processors for performing a method comprising:
• obtaining, by the one or more processors, via a camera device oriented to capture images of graphical user interfaces of applications rendered on an output surface of a client, a unique identifier, wherein the unique identifier was captured by the image capture functionality of the camera device during a given temporal period, wherein the unique identifier comprises a unique visual identifier on a page of an application displayed on the an output surface of the client, and wherein obtaining the unique identifier comprises:
• obtaining, by the one or more processors, from the camera device, an image comprising the unique visual identifier;
• and
• determining, by the one or more processors, that the unique visual identifier is the unique identifier of the application during the temporal period;
• based on the unique identifier, determining, by the one or more processors, an identity of the application, wherein a graphical user interface of the application, when rendered through the output surface of the client during the given temporal period, displayed the unique identifier, such that the unique identifier was captured by the image capture functionality of the camera device, during the given temporal period;
• obtaining, by the one or more processors, from the camera device, identifying data relevant to a user associated with the camera device;
• and
• based on the unique identifier and the identifying data, providing by the one or more processors, content targeted to the user.

A system comprising:

• a memory;
• one or more processors in communication with the memory;
• program instructions executable by the one or more processors via the memory to perform a method, the method comprising:
• obtaining, by the one or more processors, via a camera device oriented to capture images of graphical user interfaces of applications rendered on an output surface of a client, a unique identifier, wherein the unique identifier was captured by the image capture functionality of the camera device during a given temporal period, wherein the unique identifier comprises a unique visual identifier on a page of an application displayed on the an output surface of the client, and wherein obtaining the unique identifier comprises:
• obtaining, by the one or more processors, from the camera device, an image comprising the unique visual identifier;
• and
• determining, by the one or more processors, that the unique visual identifier is the unique identifier of the application during the temporal period;
• based on the unique identifier, determining, by the one or more processors, an identity of the application, wherein a graphical user interface of the application, when rendered through the output surface of the client during the given temporal period, displayed the unique identifier, such that the unique identifier was captured by the image capture functionality of the camera device, during the given temporal period;
• obtaining, by the one or more processors, from the camera device, identifying data relevant to a user associated with the camera device;
• and
• based on the unique identifier and the identifying data, providing by the one or more processors, content targeted to the user.