Product pusher

A method of assembling a tray having a product pusher and products therein, the product pusher being formed from

• a) a board or boards made of cardboard disposed at least partially alongside at least two sides of the tray when assembled within a product receiving cavity of the tray, between the at least two sides of the tray, wherein the board or boards includes two boards of equal length joined along a perforated line, and the two boards of equal length are separated along the perforated line before insertion into thetray to form two separate boards, and
• b) a length of elastically stretchable fabric or material with two ends which, when loaded with products, is arranged to wrap behind and to the sides of the products to apply a resilient bias force to a rear surface of those products when they are contained within the tray, the fabric or material being attached by gluing at or towards its two ends to the board or boards at locations thereon that are disposed at least partially alongside the sides of the tray, wherein said two separate boards are joined by said fabric or material and are contacting the products,
• the method comprising:
• folding a blank to form at least part of the tray, including the product receiving cavity,
• inserting products into the product pusher such that the length of fabric or material wraps partially around the products in a stretched state, and
• inserting the products and the product pusher into the product receiving cavity of the tray.