US 10,757,477 B2Granted

Criteria verification to facilitate providing of highest cost per mile (CPM) overlays to client devices

AssigneeThe Nielsen Company (US), LLC

InventorsSteven M. Cormie, Stefan Liassides

Life of this patent

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Abstract

A processing device for generating a viewing data report is disclosed. The processing device may include a memory device and a processor. The memory device may store instructions. The processor may be operatively coupled to the memory device. The processor may execute the instructions to: determine first viewing data associated with a first ACR event; determine second viewing data associated with a second ACR event; determine that a data field of a plurality of data fields in the first viewing data is incomplete; derive new data for the data field using other data fields of the first viewing data; aggregate the first viewing data and the second viewing data into a single data model to obtain aggregated viewing data of viewing behavior of a first viewer and a second viewer; and create a viewing data report as a compilation of the aggregated viewing data.

Claims20

Dependent claims

A method comprising:

receiving, by a computing system, an overlay request from a client device that specifies a particular overlay format of a plurality of different overlay formats that specify a way in which overlay content is presented on the client device, wherein the client device is configured to receive an overlay associated with the overlay request from the computing system and to superimpose the overlay on video content received by the client device;
in response to receiving the overlay request, identifying, by the computing system, a plurality of available overlays;
selecting, by the computing system, a highest cost per mile (CPM) overlay from among the plurality of available overlays;
verifying, by the computing system, that particular criteria is satisfied, wherein the particular criteria includes one or more of (i) a campaign budget criterion, (ii) a display frequency criterion, or (ii) an overlay content criterion;
and
in response to verifying that the particular criteria is satisfied, communicating, by the computing system, a URL associated with the selected highest CPM overlay to the client device, wherein the client device is configured to subsequently retrieve the selected highest CPM overlay from a server specified by the URL and to display the selected highest CPM overlay.

3 more elements

A computing system comprising:

one or more processors;
a non-transitory computer readable medium;
and
program instructions stored on the non-transitory computer readable medium and executable by the one or more processors to carry out operations comprising:
receiving an overlay request from a client device that specifies a particular overlay format of a plurality of different overlay formats that specify a way in which of overlay content is presented on the client device, wherein the client device is configured to receive an overlay associated with the overlay request from a server and to superimpose the overlay on video content received by the client device;
in response to receiving the overlay request, identifying a plurality of available overlays;
selecting a highest cost per mile (CPM) overlay from among the plurality of available overlays;
verifying that particular criteria is satisfied, wherein the particular criteria includes one or more of (i) a campaign budget criterion, (ii) a display frequency criterion, or (ii) an overlay content criterion;
and
in response to verifying that the particular criteria is satisfied, communicating a URL associated with the selected highest CPM overlay to the client device, wherein the client device is configured to subsequently retrieve the selected highest CPM overlay from a server specified by the URL and to display the selected highest CPM overlay.

7 more elements

A non-transitory computer readable medium having stored thereon instructions executable by a computing device to perform operations comprising:

receiving an overlay request from a client device that specifies a particular overlay format of a plurality of different overlay formats that specify a way in which of overlay content is presented on the client device, wherein the client device is configured to receive an overlay associated with the overlay request from a server and to superimpose the overlay on video content received by the client device;
in response to receiving the overlay request, identifying a plurality of available overlays;
selecting a highest cost per mile (CPM) overlay from among the plurality of available overlays;
verifying that particular criteria is satisfied, wherein the particular criteria includes one or more of (i) a campaign budget criterion, (ii) a display frequency criterion, or (ii) an overlay content criterion;
and
in response to verifying that the particular criteria is satisfied, communicating a URL associated with the selected highest CPM overlay to the client device, wherein the client device is configured to subsequently retrieve the selected highest CPM overlay from a server specified by the URL and to display the selected highest CPM overlay.

3 more elements

Dependencies are inferred from the claim text.

Facts

Application: 16/411,602Filed 14 May 2019 · continuation
Priority: 12 Sep 2014
Published: US 2019/0268658 A129 Aug 2019
Granted: 25 Aug 2020
Term ends: Not estimatedThe source records don’t support an estimate.

Classification30 codes

H04N 21/44222
Monitoring of end-user related data: analytics of user selections, e.g. selection of programmes or purchase activity
G06Q 30/0249
Advertisements: based upon budgets or funds
G06Q 30/0261
Targeted advertisements: based on user location
G06V 20/47
Extracting features or characteristics from the video content, e.g. video fingerprints, representative shots or key frames: detecting features for…

Family

Application62/049,995Us provisional application · filed 12 Sep 2014
Application14/820,484Parent of this continuation · filed 6 Aug 2015
Application15/182,229Parent of this continuation · filed 14 Jun 2016
US 9,380,325 B1Parent of this continuation · filed 28 Jun 2016
Application15/483,762Parent of this continuation · filed 10 Apr 2017
US 9,661,385 B1Parent of this continuation · filed 23 May 2017
Application15/895,775Parent of this continuation · filed 13 Feb 2018
US 9,912,991 B1Parent of this continuation · filed 6 Mar 2018
US 2019/0268658 A1Pre-grant publication · published 29 Aug 2019
US 10,313,753 B2Parent of this continuation
US 2018/0184166 A1Published application
US 10,757,477 B2This patent

From the US filing history. Foreign family members aren’t listed.