Display control device, display control method, display device, and mobile device to control display of media content in a mobile object

A display control method, comprising:

• acquiring passenger information associated with a passenger of a mobile object;
• determining a location based on the passenger information, wherein the determined location is associated with a hobby of the passenger;
• controlling a display device to display a video in the mobile object based on the determined location;
• controlling superimposition of a first agent image, on the displayed video, based on the determined location;
• determining a movement rate of the mobile object that exceeds a threshold value;
• and
• switching display of the superimposed first agent image to a display of a second agent image based on the determination that the movement rate of the mobile object exceeds the threshold value.

A display device, comprising:

• circuitry configured to:
• control a display screen to display a video in a mobile object;
• acquire passenger information associated with a passenger of the mobile object;
• determine a location based on the passenger information, wherein the determined location is associated with a hobby of the passenger;
• control superimposition of a first agent image, on the displayed video, based on the determined location;
• determine a movement rate of the mobile object that exceeds a threshold value;
• and
• switch display of the superimposed first agent image to a display of a second agent image based on the determination that the movement rate of the mobile object exceeds the threshold value.

A mobile device, comprising:

• a mobile object;
• and
• circuitry configured to:
• control a display device to display a video in the mobile object;
• acquire passenger information associated with a passenger of the mobile object;
• determine a location based on the passenger information, wherein the determined location is associated with a hobby of the passenger;
• control superimposition of a first agent image, on the displayed video, based on the determined location;
• determine a movement rate of the mobile object that exceeds a threshold value;
• and
• switch display of the superimposed first agent image to a display of a second agent image based on the determination that the movement rate of the mobile object exceeds the threshold value.