Measuring content consumption
AssigneeNativo, Inc.
InventorJustin Yoo Choi
Life of this patent
Estimating the term…
Abstract
Techniques to measure consumption of content pages comprising a plurality of distinct content assets are disclosed. In various embodiments, content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising the content page, is received. The received content consumption signal data and content attribute data associated with each respective content page are used to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed.
Claims18
A content consumption measurement system, comprising:
- a communication interface;
- and
- a processor coupled to the communication interface and configured to:
- receive via the communication interface content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising a content page;
- use the received content consumption signal data and content attribute data associated with each respective content page to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed, wherein the content attribute data associated with each respective content page is weighted based on a corresponding device associated with each of a plurality of content assets, wherein the content attribute data indicates for each of a plurality of content assets comprising a content page a corresponding proportion of content value of the content page that has been determined to be embodied in that content asset;
- and
- generate and display for each of one or more content pages comprising said at least a subset of content pages, a content consumption display indicating for each of the plurality of content assets comprising the content page, a content performance metric value computed for that content asset.
A method to measure content consumption, comprising:
- receiving at a content consumption measurement system, via a communication interface, content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising a content page;
- using the received content consumption signal data and content attribute data associated with each respective content page to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed, wherein the content attribute data associated with each respective content page is weighted based on a corresponding device associated with each of a plurality of content assets, wherein the content attribute data indicates for each of a plurality of content assets comprising a content page a corresponding proportion of content value of the content page that has been determined to be embodied in that content asset;
- and
- generating and display for each of one or more content pages comprising said at least a subset of content pages, a content consumption display indicating for each of the plurality of content assets comprising the content page, a content performance metric value computed for that content asset.
A computer program product to measure content consumption, the computer program product being embodied in a non-transitory computer readable storage medium and comprising computer instructions for:
- receiving at a content consumption measurement system, via a communication interface, content consumption signal data gathered by a plurality of clients, the content consumption signal data reflecting for at least a subset of content pages user engagement by content asset comprising a content page;
- using the received content consumption signal data and content attribute data associated with each respective content page to compute for each content page a content consumption metric reflecting an amount of content determined to have been consumed, wherein the content attribute data associated with each respective content page is weighted based on a corresponding device associated with each of a plurality of content assets, wherein the content attribute data indicates for each of a plurality of content assets comprising a content page a corresponding proportion of content value of the content page that has been determined to be embodied in that content asset;
- and
- generating and display for each of one or more content pages comprising said at least a subset of content pages, a content consumption display indicating for each of the plurality of content assets comprising the content page, a content performance metric value computed for that content asset.
Dependencies are inferred from the claim text.