Method for selecting second messages for online inserting said second messages in social network content

An apparatus configured for online inserting messages in at least one social network content application of a plurality of social network content applications of at least one social network platform, the apparatus comprising:

• at least one processor;
• and
• at least one memory including computer program code;
• wherein the at least one memory and the computer program code are configured to, with the at least one processor, cause the apparatus to at least:
• collect a plurality of social network messages originating from the plurality of social network content applications;
• determine a set of messages having a certain degree of similarity from the plurality of social network messages, by comparing at least one social network message with at least one further social network message of the plurality of social network messages;
• extract a topic from the plurality of social network messages originating from the plurality of social network content applications included in the set of messages having at least the certain degree of similarity;
• and
• determine a second certain degree of similarity between the topic and a second message of a plurality of second messages based on a degree of similarity between respective at least one suffix tree corresponding to at least one second message of the plurality of second messages.

A non-transitory computer readable medium including instructions configured to cause an apparatus to online insert messages in at least one social network content application of a plurality of social network content applications of at least one social network platform, the non-transitory computer readable medium including instructions configured to cause the apparatus to at least:

• collect a plurality of social network messages originating from the plurality of social network content applications;
• determine a set of messages having a certain degree of similarity from the plurality of social network messages, by comparing at least one social network message with at least one further social network message of the plurality of social network messages;
• extract a topic from the plurality of social network messages originating from the plurality of social network content applications included in the set of messages having at least the certain degree of similarity;
• and
• determine a second certain degree of similarity between the topic and a second message of a plurality of second messages based on a degree of similarity between respective at least one suffix tree corresponding to at least one second message of the plurality of second messages.