High confidence digital content treatment

A system comprising:

• one or more hardware processors;
• and
• a machine-readable medium for storing instructions that, when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising:
• accessing a message reported as objectionable by a member of a Social Networking Service (SNS) at a record of a database;
• identifying a digital content item included in the message reported as objectionable based on pre-processing the message;
• determining one or more degrees of similarity between the digital content item and one or more other digital content items included in one or more other messages previously reported as objectionable by members of the SNS, the one or more degrees of similarity being determined based on matching one or more portions of the digital content item and one or more patterns of objectionable digital content included in he one or more other digital content items;
• generating a final score value associated with the digital content item based on the one or more degrees of similarity values between the digital content item and one or more other digital content items;
• executing a treatment for the message reported as objectionable based on the final score value associated with the content of the message;
• determining a total number of matched patterns based on matching one or more portions of the digital content item and one or more patterns of objectionable digital content included in one or more other messages previously reported as objectionable;
• accessing a first weight value associated with a first pattern, the first weight value being determined based on a number of times the first pattern is included in one or more other messages previously reported as objectionable;
• accessing a second weight value associated with a second pattern, the second weight value being determined based on a number of times the second pattern is included in one or more other messages previously reported as objectionable;
• aggregating the first weight value and the second weight value, the aggregating resulting in a sum of the first weight value and the second weight value, and
• generating a base score for the message reported as objectionable based on dividing the sum of the first weight value and the second weight value by the total number of matched patterns.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more hardware processors of a machine, cause the one or more hardware processors to perform operations comprising:

• accessing a message reported as objectionable by a member of a Social Networking Service (SNS) at a record of a database;
• identifying a digital content item included in the message reported as objectionable based on pre-processing the message;
• determining one or more degrees of similarity between the digital content item and one or more other digital content items included in one or more other messages previously reported as objectionable by members of the SNS, the one or more degrees of similarity being determined based on matching one or more portions of the digital content item and one or more patterns of objectionable digital content included in the one or more other digital content items;
• generating a final score value associated with the digital content item based on the one or more degrees of similarity values between the digital content item and one or more other digital content items;
• executing a treatment for the message reported as objectionable based on the final score value associated with the content of the message;
• determining a total number of matched patterns based on mathing one or more portions of the digital content item and one or more patterns of objectionable digital content included in one or more other messages previously reported as objectionable;
• accessing a first weight value associated with a first pattern, the first weight value being determined based on a number of times the first pattern is included in one or more other messages previously reported as objectionable;
• accessing a second weight value associated with a second pattern, the second weight value being determined based on a number of times the second pattern is included in one or more other messages previously reported as objectionable;
• aggregating the first weight value and the second weight value, the aggregating resulting in a sum of the first weight value and the second weight value;
• and
• generating a base score for the message reported as objectionable based on dividing the sum of the first weight value and the second weight value by the total number of matched patterns.