Cut-case with enhanced display of product information

A cut-case with enhanced display of product information when placed on a store shelf comprising a product container having a bottom wall, spaced side walls, spaced rear and front walls and an open top wall together forming a space for displaying products within said space when said product container is placed on a store shelf, said front wall defining a surface area facing a direction for viewing when on a store shelf;

• a lid dimensioned to at least partially receive said product container to close said open top to make the cut-case suitable for shipping and/or storage of said product container;
• and a display panel arranged for movement from a storage position relative to said front wall to an operative position substantially co-planar with said front wall and extending below said bottom wall when placed on a store shelf to at least partially cover the shelf on which said product container is placed, whereby said front wall retains products within said container and product information is provided over a surface area greater than said surface area of said front wall.