Systems, methods and programmed products for dynamically tracking delivery and performance of digital advertisements in electronic digital displays

A method comprising:

• (a) receiving, from a first non-personal electronic display at a first public or semi-public location, by a distribution platform, first electronic ad play data comprising a first device identifier associated with the first non-personal electronic display and a first time-stamp associated with a first digital advertisement displayed during a first time period at the first non-personal electronic display at the first public or semi-public location;
• (b) storing, by the distribution platform on first non-volatile computer readable memory operatively connected to the distribution platform, the first electronic ad play data in an impression database stored on the first non-volatile computer readable memory;
• (c) determining, by the distribution platform, a first number N of impressions associated with a number of individuals estimated to have viewed the first digital advertisement during the first time period at the first public or semi-public location;
• (d) for each of the N impressions, performing by the distribution platform the following steps:
• [1] obtaining, by the distribution platform, from non-volatile computer readable memory operatively connected to the distribution platform, an impression pixel tag as obtained from a buyer demand side platform associated with the first digital advertisement;
• [2] generating, by the distribution platform, a virtual session identified by a unique session identifier (UID) associated with the impression;
• [3] associating, by the distribution platform, information with the virtual session, wherein the information allows the distribution platform to emulate a web browser or mobile device, wherein emulating a web browser or mobile device comprises digitally transmitting a proxy request including tracking information to the buyer demand side platform;
• [4] sending, by the distribution platform to the buyer demand side platform, an impression pixel call containing the information associated with the virtual session;
• [5] receiving, by the distribution platform from the buyer demand side platform, an impression identifier to recognize a device on future calls corresponding to the received impression pixel call;
• and
• [6] storing, by the distribution platform, the received impression identifier against the UID as associated with the virtual session;
• (e) receiving, at the distribution platform, from a first personal device associated with a first individual responding to the advertisement, a first electronic event;
• (f) attributing, by the distribution platform, the first electronic event with a first impression by performing the steps comprising:
• [1] obtaining, by the distribution platform from non-volatile computer readable memory operatively connected to the distribution platform, an event pixel tag as obtained from the buyer demand side platform associated with the first electronic event;
• [2] matching the first electronic event with the first digital advertisement by comparing one or more of the following:
• i) the first electronic event with an identifying code string associated with the first digital advertisement;
• ii) time of the first electronic event with the first time-stamp associated with the first digital advertisement;
• iii) location of the first personal device at time of the first electronic event with the first public or semi-public location of the first non-personal electronic display;
• iv) characteristics of the first electronic event and previously recorded impressions using statistical modeling;
• [3] associating, by the distribution platform, the matched first electronic event with the first impression;
• [4] obtaining, by the distribution platform, from non-volatile computer readable memory operatively connected to the distribution platform, a corresponding UID and virtual session;
• and
• [5] transmitting, by the distribution platform, a proxy request including the event pixel tag and the corresponding stored information associated with the virtual session, and including any impression identifier information previously received from the buyer demand platform, to the buyer demand side platform to record the first electronic event.