Systems and methods for reducing digital video latency

A system comprising:

• a client device of a user, the client device including data processing apparatus programmed to perform operations for reducing digital video latency, the operations including:
• determining that the client device of the user is displaying online digital content that is scrollable to enable displaying of different portions of the online digital content;
• determining an initiation of an Internet session of the user;
• determining a duration of the Internet session of the user according to the determining of the initiation;
• determining a likelihood of activity of the user triggering presentation of video content by a video player on the client device, wherein the determining the likelihood comprises predicting a time when selectable content will be displayed in one of the different portions of the online digital content based on scrolling by the user, wherein the determining the likelihood is based on the duration of the Internet session such that the likelihood of activity of the user triggering the presentation of video content is higher the shorter the duration of the Internet session is, wherein the selectable content enables the user to access the video content associated with the video player;
• and
• determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user activity triggers the presentation of the video content by the video player:
• initiating a mediation process to identify a digital video to be presented by the video player;
• unwrapping a video tag associated with the digital video;
• storing at least a portion of the digital video on the client device;
• stitching the digital video together with a second digital video;
• or
• initializing the video player for presenting the digital video on the client device.

A non-transitory computer storage medium having instructions stored thereon that, when executed by a data processing apparatus, cause the data processing apparatus to perform operations for reducing digital video latency, the operations including:

• determining that a client device of a user is displaying online digital content that is scrollable to enable displaying of different portions of the online digital content;
• determining an initiation of an Internet session of the user;
• determining a duration of the Internet session of the user according to the determining of the initiation;
• determining a likelihood of activity of the user triggering presentation of video content by a video player on the client device, wherein the determining the likelihood comprises predicting a time when selectable content will be displayed in one of the different portions of the online digital content based on scrolling by the user, wherein the determining the likelihood is based on the duration of the Internet session such that the likelihood of activity of the user triggering the presentation of video content is higher the shorter the duration of the Internet session is, wherein the selectable content enables the user to access the video content associated with the video player;
• and
• determining that the likelihood exceeds a threshold and, based thereon, performing at least one of the following steps before the user activity triggers the presentation of the video content by the video player:
• initiating a mediation process to identify a digital video to be presented by the video player;
• unwrapping a video tag associated with the digital video;
• storing at least a portion of the digital video on the client device;
• stitching the digital video together with a second digital video;
• or
• initializing the video player for presenting the digital video on the client device.