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US 10,708,646 B2Granted
Detection of items in a home
AssigneeDisk UKRAINE L.L.C.
InventorAleksey Tumanov
Life of this patent
Estimating the term…
Abstract
Various arrangements for detecting items in home are presented. Imaging devices may capture images of a user's home. The images may be analyzed and compared against a user approved list of item definitions. Using the definitions, items, brands, trademarks, and the like may be identified in the images. The items identified in the images may be used to determine preferences of a user and provide targeted marketing content using the television receiver. In some cases, analysis of items in a home may be used to determine the effectiveness of marketing content by determining causality or correlations between marketing content viewed by a user and items in the home.
Claims20
A method for customer preference detection, comprising:
- for each of a plurality of times:
- capturing, by an imaging device in communication with a television receiver coupled with a television, a respective time image of an area of a home of a user in view of the television;
- detecting, responsive to the capturing, a respective set of identifiable items in the respective time image by comparing the respective time image with a stored database of image signatures corresponding to a plurality of identifiable items;
- and
- outputting, by the television receiver, a respective signal for presentation of respective marketing content on the television, the respective marketing content received by the television receiver from a service provider responsive to the detecting in accordance with at least a portion of the respective set of identifiable items;
- generating a historical record of identified items in the home of the user by tracking changes in the respective sets of identifiable items over the plurality of times;
- and
- analyzing correlation between the marketing content presented on the television over the plurality of times and the historical record of identified items in the home of the user to determine an effectiveness of the marketing content.
5 more elements
A method for customer preference detection, comprising:
- for each time of a plurality of times:
- receiving, by a service provider from a television receiver over a communication network, a respective set of identifiable items in an area of a home of a user in view of a television in communication with the television receiver, the respective set of identifiable items detected from a respective time image captured at the time by an imaging device in communication with television receiver;
- and
- transmitting, by the service provider to the television receiver over the communication network responsive to the receiving, respective marketing content for presentation on the television, the respective marketing content generated by the service provider in accordance with at least the respective set of identifiable items;
- generating, by the service provider, a historical record of identified items in the home of the user by tracking changes in the respective sets of identifiable items over the plurality of times;
- and
- analyzing, by the service provider, correlation between the marketing content presented on the television over the plurality of times and the historical record of identified items in the home of the user to determine an effectiveness of the marketing content.
4 more elements
A television receiver comprising:
- one or more processors;
- and
- a memory communicatively coupled with and readable by the one or more processors and, having stored thereon, processor-readable instructions which, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
- for each of a plurality of times:
- capturing a respective time image, by an imaging device, of an area of a home of a user in view of a television in communication with the television receiver;
- detecting, responsive to the capturing, a respective set of identifiable items in the respective time image by comparing the respective time image with a stored database of image signatures corresponding to a plurality of identifiable items;
- and
- outputting a respective signal for presentation of respective marketing content on the television, the respective marketing content received from a service provider responsive to the detecting in accordance with at least a portion of the respective set of identifiable items;
- generating a historical record of identified items in the home of the user by tracking changes in the respective sets of identifiable items over the plurality of times;
- and
- analyzing correlation between the marketing content presented on the television over the plurality of times and the historical record of identified items in the home of the user to determine an effectiveness of the marketing content.
8 more elements
Dependencies are inferred from the claim text.