Identifying profile information of senders of direct digital messages

A method comprising:

• receiving, from a client device, a sender communication number associated with a direct digital message addressed to a recipient communication number, the recipient communication number associated with a first account of a social networking system;
• searching a profile storage of the social networking system for the sender communication number;
• identifying, from within the profile storage:
• a second account of the social networking system that the profile storage categorizes as an organization and associates with the sender communication number;
• and
• a profile image for the organization and a profile name for the organization maintained by the social networking system for display as part of a user profile of the organization;
• and
• providing, to the client device, the profile image for the organization, the profile name for the organization, and an organization indicator identifying the sender as the organization to cause the client device to present the profile image for the organization and the profile name for the organization with a message indicator for the direct digital message within an organization-messages folder for direct digital messages from organizations using a messaging application.

A system comprising:

• at least one processor;
• and
• at least one non-transitory computer readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:
• receive, from a client device, a sender communication number associated with a direct digital message addressed to a recipient communication number, the recipient communication number associated with a first account of a social networking system;
• search a profile storage of the social networking system for the sender communication number;
• identify, from within the profile storage:
• a second account of the social networking system that the profile storage categorizes as an organization and associates with the sender communication number;
• and
• a profile image for the organization and a profile name for the organization maintained by the social networking system for display as part of a user profile of the sender;
• and
• provide, to the client device, the profile image for the organization, the profile name for the organization, and an organization indicator identifying the sender as the organization to cause the client device to present the profile image for the organization and the profile name for the organization with a message indicator for the direct digital message within an organization-messages folder for direct digital messages from organizations using a messaging application.