Efficient creation of drafts associated with sponsored content

A non-transitory computer readable storage medium comprising instructions which when executed by a processor, cause the processor to perform the steps of:

• receiving a first user input from a content provider, the first user input comprising instructions to create one or more additional content objects in a hierarchical data structure, each additional content object associated with one or more other content objects within the hierarchical data structure;
• responsive to receiving the first user input, generating a first draft representing the one or more additional content objects by:
• generating one or more placeholder content objects within the hierarchical data structure, each placeholder content object associated with an additional content object of the one or more additional content objects;
• and
• generating one or more draft fragments associated with the first draft, each draft fragment describing one or more values for an additional content object of the one or more additional content objects, each draft fragment associated with a placeholder content object of the one or more placeholder content objects;
• and
• creating the one or more additional content objects based on an analysis of the first draft and the one or more draft fragments associated with the first draft, wherein each additional content object replaces the associated placeholder content object within the hierarchical data structure.