A method of controlling a passive matrix organic light emitting diode display, the display including a plurality of lower electrode patterns arranged in parallel, a plurality of transparent electrode patterns arranged in parallel and being perpendicular to the lower electrode patterns, and an organic compound layer interposed between the lower electrode patterns and the transparent electrode patterns, to perform display output, illuminance sensing and touch sensing by time-sharing a display frame time into a display control period, an illuminance sensing period and a touch sensor control period, the method comprising steps of:
- providing a driving node, which is formed on a line for connecting the transparent electrode patterns and a display driving circuit and a touch sensing unit for connecting the driving node and a touch sensing circuit;
- outputting an image by connecting the transparent electrode patterns and the display driving circuit in the display control period;
- sensing an illuminance by forming a predetermined voltage difference between at least one of the transparent electrode patterns and at least one of the lower electrode patterns in the illuminance sensing period;
- and
- sensing a touch by connecting the transparent electrode patterns and the touch sensing circuit through the touch sensing unit in the touch sensor control period,
- wherein in the illuminance sensing step, a voltage supplied to the lower electrode pattern for forming the predetermined voltage difference is relatively higher than that of the transparent electrode pattern for forming the predetermined voltage difference, and the illuminance is measured by measuring the magnitude of a current formed by the transparent electrode pattern for forming a predetermined voltage difference and the lower electrode pattern for forming a predetermined voltage difference.