Method of controlling a device for generating an augmented reality environment

A method for generating an augmented reality environment using a user device, comprising:

• acquiring an activation code for identifying a set of pictures containing objects, communicating said activation code to a server for authentication, if the activation code is authenticated on the server, generating an activation command for forming the augmented reality environment and transmitting said activation code to the user device,
• in response to the activation code, acquiring data associated with an object from user device sensors, said data associated with the object being acquired in a form of at least one photo or video image frame of the object, recognizing the object, wherein object recognition is performed on the photo or video image frame by comparing and matching with images of the object stored in a memory of the user device,
• generating a virtual object as a 3D model, reproducing an image of said 3D model, in real time by display means of the user device, over the at least one acquired photo or video image frame of the object,
• wherein the object, in relation to the 3D model, is a two-dimensional image of at least one object represented in the set of pictures associated with the activation code.