Indirect and direct delivery of applications

A method comprising:

• providing a plurality of marketplaces, each marketplace in the plurality of marketplaces:
• listing a plurality of applications for license, the plurality of applications including a developer application;
• allowing a first plurality of entities to purchase a first plurality of licenses to the plurality of applications;
• and
• providing for entities in the first plurality of entities to manage user entitlements to the first plurality of licenses;
• providing a developer site, the developer site providing:
• the developer application;
• allowing a second plurality of entities to purchase a second plurality of licenses to the developer application;
• and
• providing for entities in the second plurality of entities to manage user entitlements to the second plurality of licenses;
• and
• providing a marketplace platform, the marketplace platform using a single application programmer interface (API) for:
• allowing the first plurality of licenses and the second plurality of licenses to the developer application to be purchased through both the plurality of marketplaces and the developer site, respectively, and managing user entitlements for both the plurality of marketplaces and the developer site.

A non-transitory machine-readable medium that stores instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• providing a plurality of marketplaces, each marketplace in the plurality of marketplaces:
• listing a plurality of applications for license, the plurality of applications including a developer application;
• allowing a first plurality of entities to purchase a first plurality of licenses to the plurality of applications;
• and
• providing for entities in the first plurality of entities to manage user entitlements to the first plurality of licenses;
• providing a developer site, the developer site providing:
• the developer application;
• allowing a second plurality of entities to purchase a second plurality of licenses to the developer application;
• and
• providing for entities in the second plurality of entities to manage user entitlements to the second plurality of licenses;
• and
• providing a marketplace platform, the marketplace platform using a single application programmer interface (API) for:
• allowing the first plurality of licenses and the second plurality of licenses to the developer application to be purchased through both the plurality of marketplaces and the developer site, respectively, and managing user entitlements for both the plurality of marketplaces and the developer site.