Method, system, and computer-readable medium for using facial recognition to analyze in-store activity of a user

A system comprising:

• at least one processor;
• and
• a non-transitory computer readable medium storing instructions that, when executed by the at least one processor, cause the system to:
• receive, at a social networking system, an image from a merchant that portrays a customer and an indication that the customer desires to access a secured product within a secured product display associated with a dispensing terminal at a physical location of the merchant;
• analyze, by the social networking system, the image to identify the customer portrayed in the image from a plurality of images corresponding to a plurality of users of the social networking system;
• access, by the social networking system and based on identifying the customer, profile information associated with the customer;
• generate, by the social networking system, a trust level for the customer based on:
• analyzing the profile information associated with the customer to identify one or more attributes;
• identifying a plurality of users that share the one or more attributes with the customer, the plurality of users each having a known trust level;
• and
• determining the trust level for the customer based on the trust levels of the plurality of users;
• and
• send, by the social networking system and based on the indication and the trust level for the customer, a communication to the merchant that causes the dispensing terminal to physically provide the secured product to the customer for purchase at a point-of-sale device at the physical location of the merchant.

A non-transitory computer-readable medium storing instructions that, when executed by at least one processor, cause a computer system to:

• receive, at a social networking system, an image from a merchant that portrays a customer and an indication that the customer desires to access a secured product within a secured product display associated with a dispensing terminal at a physical location of the merchant;
• analyze, by the social networking system, the image to identify the customer portrayed in the image from a plurality of images corresponding to a plurality of users of the social networking system;
• access, by the social networking system and based on identifying the customer, profile information associated with the customer;
• generate, by the social networking system, a trust level for the customer based on:
• analyzing the profile information associated with the customer to identify one or more attributes;
• identifying a plurality of users that share the one or more attributes with the customer, the plurality of users each having a known trust level;
• and
• determining the trust level for the customer based on the trust levels of the plurality of users;
• and
• send, by the social networking system and based on the indication and the trust level for the customer, a communication to the merchant that causes the dispensing terminal to physically provide the secured product to the customer for purchase at a point-of-sale device at the physical location of the merchant.