Dynamic insertion of content items into resources

A computer program product embodied in a non-transitive computer-readable medium including instructions, that when executed, cause one or more processors to:

• receive a request for content, the request including a device identifier identifying a device on which the content is to be presented;
• identify a plurality of content blocks according to which an article is to be formatted into a plurality of logical pages;
• format the article into the plurality of logical pages, each logical page including one or more respective content blocks of the plurality of content blocks;
• determine, using the device identifier, a size of the display of the device on which the content is to be presented;
• and
• select, for the plurality of logical pages, one or more content items for presentation along with respective content blocks included in the plurality of logical pages, including dynamically determining a number of content items, types of content items, and placement of content items in the plurality of logical pages based on the plurality of logical pages and the size of the display of the device on which the content is to be presented properties associated with the device on which the content is to be presented,
• wherein dynamically determining the placement of the content items includes determining that following a placement of a first of the plurality of content items, a respective other of the content items will be placed every predetermined number of pages, the predetermined number based on the size of the display of the device on which the content is to be presented.

A system comprising:

• one or more processors;
• and
• a memory storing computer code instructions, the computer code instructions when executed by the one or more processors cause the one or more processors to:
• receive a request for content, the request including a device identifier identifying a device on which the content is to be presented;
• identify a plurality of content blocks according to which an article is to be formatted into a plurality of logical pages;
• format the article into the plurality of logical pages, each logical page including one or more respective content blocks of the plurality of content blocks;
• determine, using the device identifier, a size of the display of the device on which the content is to be presented;
• and
• select, for the plurality of logical pages, one or more content items for presentation along with respective content blocks included in the plurality of logical pages, including dynamically determining a number of content items, types of content items, and placement of content items in the plurality of logical pages based on the plurality of logical pages and the size of the display of the device on which the content is to be presented properties associated with the device on which the content is to be presented,
• wherein dynamically determining the placement of the content items includes determining that following a placement of a first of the plurality of content items, a respective other of the content items will be placed every predetermined number of pages, the predetermined number based on the size of the display of the device on which the content is to be presented.