Behavior-based custom audiences generation

A system comprising:

• a processor;
• and
• non-transitory memory storing instructions thereon that, when executed by the processor, cause the processor to perform:
• providing, by an online social networking system to a third party system, instructions to track user interactions with content of the third party system;
• receiving, by the online social networking system from a client device associated with a user of the online social networking system, a current event corresponding to a current action of the user related to the content provided by the third party system in real time;
• responsive to receiving the current event, retrieving, by the online social networking system, a set of past events recorded in a profile of the user corresponding to a set of past actions of the user related to the content provided by the third party system;
• determining, by the online social networking system, a first action characteristic of the user related to the content provided by the third party system based on the current event and the set of past events according to a first aggregation rule associated with the third party system, the first action characteristic describing at least an extent of the user interacting with the content provided by the third party system;
• responsive to determining that the first action characteristic does not satisfy one or more characteristic thresholds, determining, by the online social networking system, that the user is ineligible to receive a content item provided by the third party system at a first time;
• determining, by the online social networking system, whether the user remains ineligible to receive the content item provided by the third party system at a second time that is a predetermined amount of time later than the first time;
• responsive to determining that the user remains ineligible at the second time, determining, by the online social networking system, a second action characteristic of the user related to the content provided by the third party system based on the current event and the set of past events according to a second aggregation rule associated with the third party system;
• and
• responsive to determining that the second action characteristic satisfies the one or more characteristic thresholds determining, by the online social networking system, that the user is eligible to receive the content item provided by the third party system and providing the content item to the client device for display on the online social networking system.

A computer program product comprising a computer-readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to perform:

• providing, by an online social networking system to a third party system, instructions to track user interactions with content of the third party system;
• receiving, by the online social networking system, from a client device associated with a user of the online social networking system, a current event corresponding to a current action of the user related to the content provided by the third party system in real time;
• responsive to receiving the current event, retrieving, by the online social networking system, a set of past events recorded in a profile of the user corresponding to a set of past actions of the user related to the content provided by the third party system;
• determining, by the online social networking system, a first action characteristic of the user related to the content provided by the third party system based on the current event and the set of past events according to a first aggregation rule associated with the third party system, the first action characteristic describing at least an extent of the user interacting with the content provided by the third party system;
• responsive to determining that the first action characteristic does not satisfy one or more characteristic thresholds, determining, by the online social networking system, that the user is ineligible to receive a content item provided by the third party system at a first time;
• determining, by the online social networking system, whether the user remains ineligible to receive the content item provided by the third party system at a second time that is a predetermined amount of time later than the first time;
• responsive to determining that the user remains ineligible at the second time, determining, by the online social networking system, a second action characteristic of the user related to the content provided by the third party system based on the current event and the set of past events according to a second aggregation rule associated with the third party system;
• and
• responsive to determining that the second action characteristic satisfies the one or more characteristic thresholds, determining, by the online social networking system, that the user is eligible to receive the content item provided by the third party system and providing the content item to the client device for display on the online social networking system.