Systems and methods for generating and recommending promotions in a design matrix

A computer implemented method for generating a design matrix with recommendations that is performed by a promotion optimization system that includes a processor and memory, the method comprising:

• receiving a product, a discount, a quantity and at least one offer structure selection;
• generating at least two variants for the discount by altering one increment up and down from the discount by a first set percentage change from the discount when the discount is at or below a threshold and by a second set percentage change that is larger than the first set percentage change from the discount when the discount above the threshold;
• generating at least two variants for the quantity by increment up and down from the quantity by a set unit number, or by 90 and 110 percent of the quantity;
• assigning the quantity and the at least two quantity variants to columns of a design matrix;
• assigning the discount and the at least two discount variants to rows of a design matrix;
• calculating at each intersection of a row and column of the design matrix a plurality of offer structures based upon the offer structure selection;
• predicting performance of each offer structure in the design matrix using a model derived from past offer experiments;
• flagging a subset of offer structures in the design matrix with a visual cue;
• and
• displaying the design matrix with flagged offer structures to a marketing user.