Method for contact stream optimization
AssigneeInternational Business Machines Corporation
InventorRobert Crites
Life of this patent
Estimating the term…
Abstract
Techniques for determining a prioritized listing of offers for use to contact potential customers are described. The technique includes generating an ordered listing of offers from a set of offers, by which to contact a potential customer from a group of potential customers by considering the potential customer independently from others of the potential customers in the group, during generating of the ordered listing of offers for the potential customer.
Claims30
A computer-implemented method of determining a prioritized list of offers for use to contact potential customers, the method comprises:
- receiving by a computer expected profits for each offer in a set of offers for each potential customer in a group of potential customers;
- generating by the computer an ordered list of offers, by which to contact a potential customer from the group of potential customers, the offers in the ordered list of offers selected from the set of offers based on expected, composite profit of combinations of the offers for others of the potential customers in the group of potential customers,
- ordering by the computer offers in the list of offers according to the expected profit;
- repeating generating by the computer for subsequent others of the potential customers to produce corresponding ordered lists based on expected, composite profit of combinations of the offers for the subsequent potential customers independent from expected, composite profit of combinations of the offers for others of the potential customers in the group of potential customers;
- and
- producing by the computer a second list of offers that is a list provided from the ordered lists of offers from the one and subsequent others of the potential customers, with the second list based upon a budget for contacting the potential customers in the group, wherein
- the receiving, the generating, and the ordering are separately performed by the computer for each of the potential customers in the group of potential customers.
A computer-implemented method of determining a prioritized number of offers to contact customers from a group of potential customers, the method comprises:
- first generating by a computer an ordered list of offers to be sent to a potential customer in the group of potential customers, with offers selected from a set of offers and ordering being based on expect composite profit of combinations of offers;
- second generating by the computer ordered lists for subsequent others of the potential customers, with offers selected from a set of offers and ordering being based on expect composite profit of combinations of offers for others of the potential customers;
- producing a second list of offers from the ordered lists of offers from the one and subsequent others of the potential customers, with the second list being further based upon a budget for contacting the potential customers in the group;
- ordering offers in the second list by expected profit, wherein
- the first generating and the second generating are separately performed by the computer for each of the potential customers in the group of potential customers.
A computer program product residing on a computer readable hardware storage device for determining a prioritized number of offers to contact potential customers from a group of potential customers, comprises instructions to cause a computer to perform:
- first generating by a computer an ordered list of offers to be sent to a potential customer in the group of potential customers, with offers selected from a set of offers and ordering being based on expect composite profit of combinations of offers;
- second generating by the computer ordered lists for subsequent others of the potential customers, with offers selected from a set of offers and ordering being based on expect composite profit of combinations of offers;
- producing a second list of offers from the ordered lists of offers from the one and subsequent others of the potential customers, with the second list of offers based upon a budget for contacting the potential customers in the group;
- and
- ordering offers in the second list by expected profit, wherein
- the first generating and the second generating are separately performed by the computer for each of the potential customers in the group of potential customers.
A system for determining a prioritized number of offers to send to potential customers from a group of customers, the system comprises:
- a computer;
- and
- a computer readable medium storing a computer program product for determining the prioritized number of offers, comprises instructions to cause the computer to:
- first generating by a computer an ordered list of offers to be sent to a potential customer in the group of potential customers, with offers selected from a set of offers and ordering being based on expect composite profit of combinations of offers;
- second generating by the computer ordered lists for subsequent others of the potential customers, with offers selected from a set of offers and ordering being based on expect composite profit of combinations of offers;
- producing a second list of offers from the ordered lists of offers from the one and subsequent others of the potential customers, with the second list of offers based upon a budget for contacting the potential customers in the group;
- and
- ordering offers in the second list by expected profit, wherein
- the first generating and the second generating are separately performed by the computer for each of the potential customers in the group of potential customers.
Dependencies are inferred from the claim text.