Persona based content modification

A computer system for transforming a document, the computer system comprising:

• one or more computer processors;
• one or more computer readable storage medium;
• and
• program instructions stored on the computer readable storage medium for execution by at least one of the one or more processors, the program instructions comprising:
• program instructions to receive an original document, wherein the original document is any piece of information available in electronic format;
• program instructions to determine a persona of a user accessing the original document, wherein the persona of the user is determined using at least one of:
• (1) Internet browsing patterns of the user, (2) social media participation of the user, (3) a created profile of the user, and (4) a location of the user;
• program instructions to scan the original document for a plurality of words;
• program instructions to determine a set of key words from the plurality of words, wherein the set of key words does not include nominal English words and general English terms, and wherein the set of key words is determined based, at least in part, on a vocabulary database that includes information related to key words for each document category;
• program instructions to determine a relevance score for each key word of the set of key words, wherein the relevance score of each key word is based on a relevance of each key word to each document category of a plurality of document categories;
• program instructions to determine a summation relevance score for each document category of the plurality of document categories, wherein the summation relevance score is the sum of the relevance score for each key word of the plurality of key words for each document category of the plurality of document categories;
• program instructions to determine a document category of the plurality of documents categories for the original document, wherein the document category determined is the document category with the highest summation relevance score;
• program instructions to determine a level of expertise of the persona of the user based on a relevance of the persona of the user to the document category;
• program instructions to, in response to determining the level of expertise of the persona of the user in relevant to the document category, modify the original document into a modified document, wherein each key word of the plurality of key words is modified to one of three predetermined modifications based on the relevance score and the level of expertise of the persona of the user, and wherein the three predetermined modifications include no elaboration of the key word, brief explanation for the key word, and detailed explanation of the key word;
• and
• program instructions to create an appendix within the modified document, wherein the appendix includes all the modifications to all key words in one location within the modified document.

A method for transforming a document, the method comprising:

• receiving, by one or more processors, an original document, wherein the original document is any piece of information available in electronic format;
• determining, by one or more processors, a persona of a user accessing the original document, wherein the persona of the user is determined using at least one of:
• (1) Internet browsing patterns of the user, (2) social media participation of the user, (3) a created profile of the user, and (4) a location of the user;
• scanning, by one or more processors, the original document for a plurality of words;
• determining, by one or more processors, a set of key words from the plurality of words, wherein the set of key words does not include nominal English words and general English terms, and wherein the set of key words is determined based, at least in part, on a vocabulary database that includes information related to key words for each document category;
• determining, by one or more processors, a relevance score for each key word of the set of key words, wherein the relevance score of each key word is based on a relevance of each key word to each document category of a plurality of document categories;
• determining, by one or more processors, a summation relevance score for each document category of the plurality of document categories, wherein the summation relevance score is the sum of the relevance score for each key word of the plurality of key words for each document category of the plurality of document categories;
• determining, by one or more processors, a document category of the plurality of documents categories for the original document, wherein the document category determined is the document category with the highest summation relevance score;
• determining, by one or more processors, a level of expertise of the persona of the user based on a relevance of the persona of the user to the document category;
• responsive to determining the level of expertise of the persona of the user in relevant to the document category, modifying, by one or more processors, the original document into a modified document, wherein each key word of the plurality of key words is modified to one of three predetermined modifications based on the relevance score and the level of expertise of the persona of the user, and wherein the three predetermined modifications include no elaboration of the key word, brief explanation for the key word, and detailed explanation of the key word;
• and
• creating, by one or more processors, an appendix within the modified document, wherein the appendix includes all the modifications to all key words in one location within the modified document.