Method of and system for recommending media objects

A computer-implemented method for selecting recommended media objects, the method executable by a server, the method comprising:

• acquiring, by the server, a set of indications of media objects, each indication of the set of indications being associated with a respective media object, the respective media object having at least one respective user interaction parameter, the respective user interaction parameter being indicative of a level of interaction of at least one user with the respective media object;
• acquiring, by the server, at least one tag associated with each respective media object, the at least one tag being representative of a content of the respective media object;
• receiving, by the server from a client device, a request for a media object recommendation, the request for the media object recommendation having been triggered by a user having interacted with a media object via the client device;
• acquiring, by the server, at least one tag and at least one user interaction parameter associated with the media object;
• determining, by the server, potential recommended media object candidates based on at least one tag of the media object overlapping with tags associated with the respective media objects;
• determining, by the server, for each potential recommended media object candidate, a number of overlapping tags with the media object;
• generating, by the server, for each potential recommended media object candidate, a respective correspondence parameter based on the number of overlapping tags and the respective user interaction parameter of the potential recommended media object candidate and the media object, the correspondence parameter being indicative of a level of similarity between the potential recommended object candidate and the media object, the generating of the respective correspondence parameter for each potential recommended media object candidate comprising:
• summing, by the server, the respective user interaction parameter of the potential recommended media object candidate and the media object to obtain a respective sum;
• and
• assigning the respective sum to each of the overlapping tags;
• adding up the respective sums of all overlapping tags for the given potential recommended media object candidate to obtain the respective correspondence parameter;
• selecting, by the server, at least one recommended media object from the potential recommended media object candidates, the at least one recommended media object being associated with a predetermined value of the correspondence parameter.